Cygnus Music offers a comprehensive suite of promotional services designed to amplify the reach and impact of your music. Our clients’ content is consistently featured across major platforms such as Spotify, Apple Music, Beatport, YouTube, and Yandex. These features include placements in playlists, banners, and long-form promotional campaigns. Additionally, we […]
Spotify awards a further three 15-minute listening sessions with Cygnus Music staff, Leah Guest, Macky Gee, and Bsearl. What is it? We sit down with Spotify’s editorial team and play three forthcoming tracks from each artist, along with their respective artist manager joining the meeting. We also get to present […]
At Cygnus Music, we’ve noticed a growing trend of post-release playlist additions, where support may come weeks or even months after your release. Many DSPs don’t provide direct feedback on playlist placements, so we want to ensure you’re aware of how to stay updated on PR developments. For certain DSPs, […]
Spotify is now applying a fee for tracks where over 90% of the streams are deemed fraudulent. DSPs like TikTok, Apple and Meta are also taking a much firmer approach to streaming fraud. We urge you to read this resource page in full so you understand what streaming fraud is, how […]
Editorial playlists are curated by Spotify’s in-house editorial team, consisting of music experts and tastemakers. These playlists serve as a powerful platform for artists to gain visibility and recognition. Being featured on an editorial playlist can expose an artist’s music to a vast and diverse audience, helping them reach new […]
Spotify’s CEO, Daniel Ek, announced a 17 percent workforce reduction, affecting over 1,500 employees, to streamline operations and cut costs amid economic challenges. This marks the third significant round of layoffs this year, reflecting the company’s shift towards profitability, with a focus on efficiency (you can read more here). What […]
Reports indicate that Spotify is considering a significant change to its payout model that is sparking discussions within the music industry. The latest information reveals that starting early next year, Spotify’s ‘minimum annual threshold’ for tracks to begin generating royalties will be set at 1,000 streams. What is Spotify’s 1,000-Stream […]
2022/2023 saw a new phenomena with Sped Up, Slowed down and Hardstyle versions of songs gaining great success online. This was primarily driven from TikTok and then crossed over to Spotify, YouTube and more. The key genres leading the charge on this new style was mainly Pop, Phonk, Electro and Trap, with the […]
Audience verticals are crucial in music marketing as they allow artists & labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences. By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively. This […]
Effective music marketing involves a multi-platform approach. TikTok, Instagram, and Spotify complement each other in your journey to music discovery. By creating engaging content, building a visual brand, and consistently releasing quality music, you can leverage these platforms to catapult your music career to new heights in the digital age. Remember, it’s […]
DSPs are constantly evolving with new tech updates to push fan engagement to the front of their platforms. No partnership within this field comes more exciting than Spotify’s. Spotify have recently announced multiple new developments within the platform that all artists should be aware of. Most recently, their newest development has […]
This week saw a number of Cygnus Music clients drop in to Spotify’s New Music Friday playlist! “New Music Friday” is a popular playlist on Spotify that is updated every Friday with a collection of newly released songs from various artists and genres. It is a curated playlist that showcases […]
Today, 33% of all discoveries on Spotify happen via personalised recommendations in algorithmic contexts. With ‘Discovery Mode’, Cygnus Music will signal tracks to Spotify to push through their radio and autoplay algorithms to reach more listeners across the world. This feature is in beta and Cygnus Music is one of […]
We have created a new form for clients to submit significant marketing updates to us, replacing the two previous forms. The new 2023 form will allow clients to add their supporting information much faster and it allows us to relay this information even more effectively to stores (DSPs). Cygnus Music […]
THIS PAGE HAS BEEN PUT TOGETHER TO PROVIDE TRANSPARENCY SO THAT ARTISTS AND LABELS CAN STRENGTHEN THEIR POSITIONS AND INCREASE THEIR CHANCES OF GETTING OFFICIAL PLAYLIST PLACEMENTS.