Reports indicate that Spotify is considering a significant change to its payout model that is sparking discussions within the music industry. The latest information reveals that starting early next year, Spotify’s ‘minimum annual threshold’ for tracks to begin generating royalties will be set at 1,000 streams. What is Spotify’s 1,000-Stream […]
2022/2023 saw a new phenomena with Sped Up, Slowed down and Hardstyle versions of songs gaining great success online. This was primarily driven from TikTok and then crossed over to Spotify, YouTube and more. The key genres leading the charge on this new style was mainly Pop, Phonk, Electro and Trap, with the […]
Audience verticals are crucial in music marketing as they allow artists & labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences. By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively. This […]
Effective music marketing involves a multi-platform approach. TikTok, Instagram, and Spotify complement each other in your journey to music discovery. By creating engaging content, building a visual brand, and consistently releasing quality music, you can leverage these platforms to catapult your music career to new heights in the digital age. Remember, it’s […]
DSPs are constantly evolving with new tech updates to push fan engagement to the front of their platforms. No partnership within this field comes more exciting than Spotify’s. Spotify have recently announced multiple new developments within the platform that all artists should be aware of. Most recently, their newest development has […]
This week saw a number of Cygnus Music clients drop in to Spotify’s New Music Friday playlist! “New Music Friday” is a popular playlist on Spotify that is updated every Friday with a collection of newly released songs from various artists and genres. It is a curated playlist that showcases […]
Today, 33% of all discoveries on Spotify happen via personalised recommendations in algorithmic contexts. With ‘Discovery Mode’, Cygnus Music will signal tracks to Spotify to push through their radio and autoplay algorithms to reach more listeners across the world. This feature is in beta and Cygnus Music is one of […]
We have created a new form for clients to submit significant marketing updates to us, replacing the two previous forms. The new 2023 form will allow clients to add their supporting information much faster and it allows us to relay this information even more effectively to stores (DSPs). Cygnus Music […]
THIS PAGE HAS BEEN PUT TOGETHER TO PROVIDE TRANSPARENCY SO THAT ARTISTS AND LABELS CAN STRENGTHEN THEIR POSITIONS AND INCREASE THEIR CHANCES OF GETTING OFFICIAL PLAYLIST PLACEMENTS.
Marquee, Spotify’s marketing tool for promoting new releases, is now available in beta to U.K. artist and label teams directly in Spotify for Artists. With Marquee, you can promote your new release where listening happens. In a recent study, Spotify has said that it’s 10x more cost-effective on average than […]
Spotify launches ‘Clips’ – short, under-30-second vertical videos that allow you to express your artistry and invite fans into your creative process, all while keeping your music front-and-centre. Unlike other short-form video platforms, Clips on Spotify are attached to artist profiles and can be attached to tracks and albums – putting your music […]