2022/2023 saw a new phenomena with Sped Up, Slowed down and Hardstyle versions of songs gaining great success online. This was primarily driven from TikTok and then crossed over to Spotify, YouTube and more. The key genres leading the charge on this new style was mainly Pop, Phonk, Electro and Trap, with the […]
Audience verticals are crucial in music marketing as they allow artists & labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences. By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively. This […]
Effective music marketing involves a multi-platform approach. TikTok, Instagram, and Spotify complement each other in your journey to music discovery. By creating engaging content, building a visual brand, and consistently releasing quality music, you can leverage these platforms to catapult your music career to new heights in the digital age. Remember, it’s […]
The term A.I or Artificial Intelligence has been bandied about for a long time within the music industry. Despite the constant “terrors” that it will “kill” the music business, it does provide itself as a useful tool. Rather than view A.I as a replacement, it’s important to view it as something that […]
Cygnus Music’s marketing team unlock $40,000 of TikTok advertising inventory for studiowyzz as part of his incredible release on HQ Familia. The campaign will span several weeks across TikTok and it’s the highest allocation they award to distribution partners. To find out more about Cygnus Music’s marketing services visit our […]
Online advertising investment for musicians and brands can be a fantastic tool if used right. In theory, placing Ad revenue on the right post can equal huge visibility for certain musicians. However, it’s important to go about this process the right way in order to retain and develop potential fans.
Today, 33% of all discoveries on Spotify happen via personalised recommendations in algorithmic contexts. With ‘Discovery Mode’, Cygnus Music will signal tracks to Spotify to push through their radio and autoplay algorithms to reach more listeners across the world. This feature is in beta and Cygnus Music is one of […]