TikTok
Verticals, How to Break Into New Markets!
Audience verticals are crucial in music marketing as they allow artists & labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences. By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively. This […]
Fast Track Music Marketing using TikTok, Instagram & Spotify
Effective music marketing involves a multi-platform approach. TikTok, Instagram, and Spotify complement each other in your journey to music discovery. By creating engaging content, building a visual brand, and consistently releasing quality music, you can leverage these platforms to catapult your music career to new heights in the digital age. Remember, it’s […]
Unlocking $40k TikTok Ad spend for studiowyzz
Cygnus Music’s marketing team unlock $40,000 of TikTok advertising inventory for studiowyzz as part of his incredible release on HQ Familia. The campaign will span several weeks across TikTok and it’s the highest allocation they award to distribution partners. To find out more about Cygnus Music’s marketing services visit our […]
Why do sponsored posts matter? And how to do it right.
Online advertising investment for musicians and brands can be a fantastic tool if used right. In theory, placing Ad revenue on the right post can equal huge visibility for certain musicians. However, it’s important to go about this process the right way in order to retain and develop potential fans.
Why TikTok and Instagram Reels are 2023’s main platforms for music discovery?
TikTok (and Instagram Reels) offer a much faster algorithm than any other platforms. Therefore, TikTok (and Instagram Reels) have incredibly high video discoverability features (for creators of all sizes) that have quickly made both platforms the main platform for fan engagement and music discovery.
TikTok – New Release Feature
Last week, TikTok announced their “New Release” feature, which will allow new releases to receive increased visibility and engagement on the platform.