Audience verticals are crucial in music marketing as they allow artists & labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences. By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively. This […]
Effective music marketing involves a multi-platform approach. TikTok, Instagram, and Spotify complement each other in your journey to music discovery. By creating engaging content, building a visual brand, and consistently releasing quality music, you can leverage these platforms to catapult your music career to new heights in the digital age. Remember, it’s […]
Online advertising investment for musicians and brands can be a fantastic tool if used right. In theory, placing Ad revenue on the right post can equal huge visibility for certain musicians. However, it’s important to go about this process the right way in order to retain and develop potential fans.
TikTok (and Instagram Reels) offer a much faster algorithm than any other platforms. Therefore, TikTok (and Instagram Reels) have incredibly high video discoverability features (for creators of all sizes) that have quickly made both platforms the main platform for fan engagement and music discovery.
Establish your presence on Instagram & Facebook Today see’s the launch of Meta Verified. With Meta Verified, you get verification with a government ID, proactive account protection, access to direct account support and more. Verification Help your community know it’s the real you with a verified badge, which uses a verification […]
We have created a new form for clients to submit significant marketing updates to us, replacing the two previous forms. The new 2023 form will allow clients to add their supporting information much faster and it allows us to relay this information even more effectively to stores (DSPs). Cygnus Music […]
After seeing good results in Australia and New Zealand, Meta is expanding their test of Meta Verified to the US. This test in the US will reflect some initial learnings and feedback. More info here. With Meta Verified, creators get: A verified badge, confirming you’re the real you and that […]
Reels continues to be the #1 way to reach new fans/followers on Instagram. Here are some low lift, high impact quick tips to get you into the Reels game!