Online advertising investment for musicians and brands can be a fantastic tool if used right. In theory, placing Ad revenue on the right post can equal huge visibility for certain musicians. However, it’s important to go about this process the right way in order to retain and develop potential fans.
TikTok (and Instagram Reels) offer a much faster algorithm than any other platforms. Therefore, TikTok (and Instagram Reels) have incredibly high video discoverability features (for creators of all sizes) that have quickly made both platforms the main platform for fan engagement and music discovery.