Cygnus Music client highlights
Check out some of our client highlights from July 2023. With some outstanding artists labels entrusting Cygnus Music with their Digital Music Distribution.
News
A study into AI Music Marketing Techniques
The term A.I or Artificial Intelligence has been bandied about for a long time within the music industry. Despite the constant “terrors” that it will “kill” the music business, it does provide itself as a useful tool. Rather than view A.I as a replacement, it’s important to view it as something that […]
Deepness Music partner with our YouTube MCN
A warm welcome to Deepness Music who partner with our YouTube multi-channel network. Since November 2014 Deepness Music beautifully blends passion with emotion by delivering the finest deep house from marvellous artists. Deepness Music promotes weekly Deep House, Nu Disco and Indie Dance with 223,000 subscribers plugged into their YouTube […]
Unlocking $40k TikTok Ad spend for studiowyzz
Cygnus Music’s marketing team unlock $40,000 of TikTok advertising inventory for studiowyzz as part of his incredible release on HQ Familia. The campaign will span several weeks across TikTok and it’s the highest allocation they award to distribution partners. To find out more about Cygnus Music’s marketing services visit our […]
Why do sponsored posts matter? And how to do it right.
Online advertising investment for musicians and brands can be a fantastic tool if used right. In theory, placing Ad revenue on the right post can equal huge visibility for certain musicians. However, it’s important to go about this process the right way in order to retain and develop potential fans.
Unearthed Sounds set to close this month
Unearthed Sounds, a well-known dance distributor, recently revealed its plans for closure at the end of this month. The owner conveyed this unfortunate news to clients via email. In his message, he outlined the extensive internal discussions, planning meetings, and external consultations that took place. However, these discussions unfortunately led to […]
Spotify launches new “This Is” Playlist Feature
DSPs are constantly evolving with new tech updates to push fan engagement to the front of their platforms. No partnership within this field comes more exciting than Spotify’s. Spotify have recently announced multiple new developments within the platform that all artists should be aware of. Most recently, their newest development has […]
Why TikTok and Instagram Reels are 2023’s main platforms for music discovery?
TikTok (and Instagram Reels) offer a much faster algorithm than any other platforms. Therefore, TikTok (and Instagram Reels) have incredibly high video discoverability features (for creators of all sizes) that have quickly made both platforms the main platform for fan engagement and music discovery.
TikTok – New Release Feature
Last week, TikTok announced their “New Release” feature, which will allow new releases to receive increased visibility and engagement on the platform.
Understanding cover songs, licensing & sampling
In the realm of music, covering and sampling can be seen as two interconnected yet distinct concepts. On one hand, covers involve the artistic reinterpretation of existing material, breathing new life into a composition through a fresh recording. On the other hand, sampling entails the innovative recontextualisation of sounds from […]
Vibe Chemistry launches ‘Make Your Era’
Vibe Chemistry is a UK based Drum & Bass producer who rise to stardom has taken the industry by storm. Since 2012 Vibe Chemistry has been Inspired by all spectrums of Drum & Bass and since July 2021 landed his first label deal with DNB Allstars with his ‘Balling’ EP. […]
Recent Cygnus Music client highlights
Cygnus Music client highlights Check out some of Cygnus Music Client Highlights below…
More music added to Spotify’s New Music Friday playlist
This week saw a number of Cygnus Music clients drop in to Spotify’s New Music Friday playlist! “New Music Friday” is a popular playlist on Spotify that is updated every Friday with a collection of newly released songs from various artists and genres. It is a curated playlist that showcases […]
Cygnus Music joins Spotify Discovery Mode
Today, 33% of all discoveries on Spotify happen via personalised recommendations in algorithmic contexts. With ‘Discovery Mode’, Cygnus Music will signal tracks to Spotify to push through their radio and autoplay algorithms to reach more listeners across the world. This feature is in beta and Cygnus Music is one of […]