In the dynamic landscape of the music industry, TikTok has emerged as a powerful platform for discovery and promotion. There are two key advertising formats on TikTok, Spark Ads and In-Feed Ads, which both play crucial roles in the ecosystem. If you can understand ads and the way they’re used on the […]
Spotify for Artists is a powerful promotional platform designed to help artists and labels expand their music’s reach on Spotify. It offers specialised features, including detailed audience statistics and a campaign kit. These tools assist artists in attracting new listeners, engaging with existing fans, and optimising marketing and PR efforts. […]
At Cygnus Music, we’ve noticed a growing trend of post-release playlist additions, where support may come weeks or even months after your release. Many DSPs don’t provide direct feedback on playlist placements, so we want to ensure you’re aware of how to stay updated on PR developments. For certain DSPs, […]
We’re thrilled to celebrate 15 incredible years at Cygnus Music! It’s truly been a pleasure and an honour to collaborate with such an array of talented artists, visionary labels, dedicated managers, and invaluable partners. A heartfelt thank you to all our exceptional clients who continuously work hard to deliver phenomenal music and joy worldwide. […]
At Cygnus Music, our mission is to keep you abreast of the latest technological advancements in Digital Service Providers (DSPs). You may have seen an increase in the amount of Algotorial playlists on the platform. This fusion has been gradually evolving, evident in the emergence of prominent playlists like Discover […]
Spotify is now applying a fee for tracks where over 90% of the streams are deemed fraudulent. DSPs like TikTok, Apple and Meta are also taking a much firmer approach to streaming fraud. We urge you to read this resource page in full so you understand what streaming fraud is, how […]
Cygnus Music’s pillar review on YouTube comes back at Tier ‘A’ Status. This is the highest tier that YouTube awards and means that all Cygnus Music clients receive higher amounts of revenue than companies below Tier ‘A’ status. To find out more about our YouTube services, open the YouTube tab.
As your dedicated partner in the music industry, we feel it’s crucial to alert you to some of the misleading promotions you may encounter, offered by illegitimate music promotion entities. There are third-party services out there making promises of guaranteed playlist spots or a certain volume of streams in return […]
In the fast-paced world of the music industry, the allure of the next big idea often steals the spotlight, leaving essential administrative tasks like accounting languishing in the background. At Cygnus Music, we understand the importance of balancing creativity with organisation, which is why we’ve developed the Cygnus Music Accounting […]
In an era dominated by digital immediacy and streaming platforms, the rush to release music has never been more palpable. Artists and labels, eager to capitalise on trends and maintain relevance, often push for the quickest turnaround times possible. However, amidst this whirlwind of rapid production and consumption, there’s a […]
When it comes to drum & bass imprints, it’s hard to ignore the rise of the Born On Road juggernaut. A Bristol-based label that has been flying the flag for the underground scene for just over a decade, Born On Road are quickly becoming a global force. Beatport sits down […]
As of January 31, TikTok will no longer host music from Universal Music Group (UMG), following a breakdown in licensing discussions prompted by the end of UMG’s current agreement. The disagreement means that about 3 million recordings and 4 million compositions represented by UMG will be stripped from TikTok, making […]
The landscape of the music industry is constantly changing and evolving. 2024 is looking to be fantastic for both upcoming and established talent but it does also present challenges. In 2024, we’re seeing all the different aspects of the music industry combine. We recommend that one of your main focuses this year […]
Editorial playlists are curated by Spotify’s in-house editorial team, consisting of music experts and tastemakers. These playlists serve as a powerful platform for artists to gain visibility and recognition. Being featured on an editorial playlist can expose an artist’s music to a vast and diverse audience, helping them reach new […]
At Cygnus Music the ‘Roster’ module is a feature on our label management system that allows clients to easily submit their catalogue to PPL and ensure that the labels get the royalties they’re owed. Our Roster module has been built specifically to simplify the process so that label submissions using […]
