Introduction – What is A.I?

The term A.I or Artificial Intelligence has been bandied about for a long time within the music industry. Despite the constant “terrors” that it will “kill” the music business, it does provide itself as a useful tool. Rather than view A.I as a replacement, it’s important to view it as something that can significantly aid your music career.

First of all, if you’re unaware, it’s important to create an understanding of what A.I is. In a general sense, A.I systems are designed to take in and interpret data and make/create decisions. The systems that use A.I aim to replicate human abilities such as perceiving, reasoning and learning . With this in mind, Cygnus Music are going to show some of our favourite tools to help aid in your music marketing plans.

#1 Use AI Music videos tools to help push out your artistic vision

Music videos can be highly valuable in the context of dance music. They serve as a visual representation of the music and can greatly enhance the overall experience for the audience.

Using A.I tools (such as this one: https://kaiber.ai/about) can help develop images and creative ideas, this is a fantastic tool if your promotional campaign has a low budget.

#2 Find and use influencers using AI – fantastic for marketing campaigns

A lot of new dance music relies on social media’s user generated content for interest. Therefore pushing music out to the right influencers can further artist’s social media profiles.

Influencer campaigns have gained significant importance in recent years due to the rise of social media and the increasing trust and influence that influencers have over their followers. Therefore, matching to the right influencer is a must (use tools such as this one: https://izea.com/).

#3 Create streamlined marketing campaigns from AI tools identifying your audience

Dance music has a huge pool of sub genres, so identifying audiences from sub-genres within the dance music field could really help with marketing campaigns. Identifying the target audience for an ad campaign is also crucial for your brand as a whole.

Ad campaigns need to use effective communication so therefore profiling your audience is a necessity. Creating tailored campaigns can also build brand loyalty, competitive advantage and maximise ROI (you can use tools such as this one: https://www.pulsarplatform.com

#4 Create content and artwork from the use of language and description

The use of artwork in music marketing campaigns is a powerful strategy employed by artists and record labels to enhance the visual presentation of their music and engage with their audience.

Artwork plays a crucial role in capturing attention, conveying the artist’s brand or message and creating a memorable identity for the music. Therefore using language to convey your artistic vision for artwork could be super useful for your campaigns (you can use tools such as this: https://openai.com/dall-e-2).

Other tools such as FeedHive and Midjourney are also fantastic resources for image creation. Using these tools can assist with your image content creation and visual social media campaigns.

#5 Utilise Future Tools

To get more suggestions for A.I tools, it’s worth using Future Tools. A.I will continue to change and grow, and to find the best solutions for your needs it’s worth keeping up-to-date with new companies that are popping up in the field. Using a search tool such as Future Tools will allow you to continue to further your music career in this new space.

As frequently mentioned throughout this resource, creativity and originality is still key.

Use A.I to find what your audience want.
Find a creative way of incorporating this into your marketing plans.
Use A.I to generate the content.

AI-generated marketing ideas

#1 Data Analysis

Gather relevant data from various sources such as customer behavior, market trends, social media, and competitor analysis. AI can help process and analyze this data to identify patterns, customer preferences, and emerging trends. Tools such as Sprout Social provide easy ways to view this data.

#2 Predictive Analytics

Use AI algorithms to predict fan behaviour, identify potential leads, and up and coming market trends. By analysing old data and patterns, AI can suggest marketing ideas that align with predicted outcomes. Tools such as Aimondo can help with this.

#3 Image and Video Analysis

AI-powered image and video analysis tools can provide insights into visual content trends, popular imagery, and successful visual marketing campaigns. These insights can spark creative ideas for visual content that resonates with your target audience.Using similar tools as those listed above (and tools such as Mlytics) you can find some of your most favoured content and produce more of the same.

PRO Tip

Monitor and evaluate the performance of your AI-generated marketing ideas. Collect feedback, analyse results, and refine your AI models and algorithms based on the insights gained. This process helps improve the accuracy and effectiveness of future marketing idea generation.

Advice for AI marketing

#1 Use AI Smartly

First of all, don’t shy away from using A.I – much of this will be a trial and error process. Utilize AI to generate content that effectively caters to your target audience. Use AI to further streamline marketing research to connect your audience to the right content.

#2 Consider the Level of Content

Maintain content accuracy throughout your label or artist social media pages. AI tools may excel in quantity generation but not necessarily in producing high-quality material. Use it for quantity rather than high-quality material.

#3 Trial Conent First

It’s super important to prioritise user testing to showcase the emotional response and comprehensibility of AI-generated content or products before release. Do test your assets as much as possible before releasing them to the world.

#4 Do Not Steal Content

Thoroughly verify content for plagiarism to prevent AI from solely copying existing content. Whilst AI can generate ideas, fans are always attracted to original content. Use AI as a tool to showcase current trends, rather than come with a fully developed idea.

#5 Plan & Engage With A.I as Much as you can

Provide clear guidelines to AI tools, as they rely on proper instructions to generate content of desired quality. Don’t provide lacklustre information as you will not get the most out of the tool that you’re using.

Summary