Threads: An Introduction
Threads is a new freely downloadable app that has caused quite a stir recently. It’s a text-based conversation platform developed by Meta. According to Meta’s description, Threads is specifically designed to serve as a hub where communities gather to engage in discussions that can range from current topics to upcoming trends.
The app offers the opportunity to connect with creators and individuals who share similar passions, creating loyal fan bases across the app.
In the music industry heavy hitters such as Jay B, keshi, Olivia Rodrigo and Yuna (to name a few) have joined the app. Alongside that, 10 million people signed up for Threads in the first 7 hours, so it’s certainly a platform that marketeers are looking at. But why should you be on it? It’s basically Twitter, right?
Well, yeah. There’s a few differences such as posts that can be 500 characters long (rather than the 280 for Twitter users) and videos of up to five minutes in length can be posted. It also states that the app will have a key focus on Trends & Topics. Though, in general, the concept is exactly the same. However, it’s not necessarily about the functions of the app that make it useful for a musician to join. It’s about the volume of eyes you can get on your music. Here’s some reasons to join the app:
#1 It’s linked to your Instagram account.
This means that you can easily move people over, and those that haven’t interacted with your Instagram account for a long time will be able to see you on Threads on their feed as a recommendation.
#2 Fantastic for creating engageable content.
Threads allow you to fully engage with your audience. Now you can place visual content on the app, and your audience can create conversations off the back of this. Pushing on UGC is a sure way to succeed in 2023.
#3 It’s worth using the opportunity.
Twitter is currently going through a phase of change, and so the likelihood is that you’re going to have to move to a different app anyway. Over 30 million users are expected to leave Twitter over the next two years so it might not be the platform to implement a long-term marketing strategy on.
#4 Huge audience.
Meta has a vision of developing this into an open social media platform. This exciting prospect implies that individuals using compatible apps would have the ability to follow and engage with Threads users, even if they do not possess a Threads account. Therefore if your marketing across Meta is up to a good standard, you’ve got all the more chance of building a huge fan base across Threads, Instagram and Facebook.
#5 Now’s the time
If you’re an artist with no or little marketing budget, then Threads is the perfect place for you right now. As there’s no advertising features on the platform, the content that’s appearing on user’s feeds are generally random.
In conclusion....
Social media plays a significant role in music marketing and has become an essential tool for artists, labels, and music industry professionals. It’s helps hugely with direct fan engagement and it’s also helps artists increase their visibility and reach. Staying on top of this is super important. To view our other social media articles, take a look below: