Shorts are exploding on YouTube, generating over 50 Billion views/day. Artist channels uploading both Shorts & long-form are seeing better watch time & subscriber growth.
WHAT ARE YOUTUBE SHORTS? YouTube Shorts is a way for anyone to connect with a new audience using just a smartphone and the Shorts camera in the YouTube app. YouTube’s Shorts creation tools makes it easy to create short-form videos that are up to 60 seconds long with our multi-segment camera.
In collaboration with YouTube, we have put together a new page on our in-house resources, giving best practices advice for artists and record labels