Launched in 2003, Taobao stands as a formidable online retail platform and commercial marketplace, proudly ranking among Asia’s most prominent e-commerce giants. This multifaceted service extends beyond retail, and offers a fully fledged social media component that empowers users, including individuals and retail enterprises, to craft and oversee personalised user profile homepages. The platform combines elements of e-commerce, social networking, and content sharing to create a multifaceted online experience.
Within Taobao’s expansive digital realm, users are granted the capability to generate, modify, and share concise, user-created videos. These videos find their way to fellow users through various channels, including a dynamic ‘news feed’ and User Homepages. These videos frequently incorporate snippets of audio recordings, referred to as “Clips.” These Clips can either be sourced from Taobao’s rich “Yinlou” music library or uploaded directly by users themselves, denoted as “User Clips.” Cygnus Music is now distributing to Taobao’s library.