SPECIAL MARKETING OPPORTUNITIES
The following are some of the main marketing opportunities available through Cygnus Music. Clients who apply will be asked to identify their priorities, their features of interest and will then need to supply the various forms of supporting information in order for us to proceed with our pitch.
These marketing opportunities are done on a submission basis and the DSP’s will then choose what is featured and awarded based on the strength of the information the client has provided, along with other priorities that are being submitted to them.
advance of royalties
We can provide an advance of label royalties for the advancement of the label or the success of a release.
remix advance
High profile remixes are one of the best ways to accelerate your reach. We can cover the cost as an advance.
DSP MARKETING OPPORTUNITIES
We have leveraged a vast amount of marketing opportunities, most of which are listed below, however there are more long-form opportunities for clients are in the top percent of DSP traction. The lead time for features range between a few weeks a several months.
SPOTIFY
spotify discovery
PRO FEATURE Cygnus Music offers Spotify Discovery Mode.
PLAYLIST SUPPORT
We email significant updates to Spotify’s editorial team. Also added as part of our company priorities.
listening party
We sit down with Spotify’s editorial team to present forthcoming releases.
homepage takeover
Apply for a Spotify homepage banner to be placed across various territories.
advertsing inventory
Allocations starting at $2500 awarded to high profile projects.
spotify dj mixes
Create and submit DJ Mixes as an artist or label as a VIP of Cygnus Music.
artist partnership
Apply for marketing support & artist partnerships on Spotify.
Spotify
playlists
Significant updates are sent to YouTube’s editorial team for YouTube Music official placement.
Official Artist Channel
We’ll set up your artists with an OAC on YouTube.
advertising inventory
Unlock special advertising opportunities on YouTube.
Shorts
Push your content to the forefront in ‘YouTube Shorts’. Tune into the YouTube algorithm.
official music video
High quality music videos can be submitted for features across YouTube.
early content i.d
We’ll deliver your content months in advance of release to protect, claim & monetise.
YOUTUBE
YouTube Music
APPLE MUSIC
APple dj mix
Apply to have an official DJ mix on Apple Music fully promoted on their store.
apple exclusive
Lean in to Apple to open up a pool of exclusive promo opportunities through Cygnus Music.
radio premiere
We can pitch for an Apple radio premiere with one of their resident radio presenters.
PLAYLISTs
Pitches are done to Apple’s editorial team for playlist placements.
oldschool digitisation project
An array of features for Oldschool back catalogues.
emerging talent & DEbuts
Highlight unique artists that shine through to connect with Apples editorial team.
Apple Music
editorial playlists & INSTAGRAM TAKEOVER
We pitch significant updates to Yandex’s editorial team for official playlist placements. Select artists are invited for Instagram takeovers.
algorythmic playlists
Playlists with new music of this genre, new tracks on genre’s page, new releases for artist’s fans, user’s personal recommendations.
editorial playlists
We pitch significant updates to VK’s editorial team for official playlist placements.
in app features
Coverage across VK’s app to connect with millions of music listeners.
YANDEX & VK
Yandex
TIKTOK
PLAYLIST SUPPORT
Priorities are sent to TikTok’s editorial team for playlist placements.
tiktok sounds
Pre-release delivery for users to incorporate your ‘sound’ into their viral content.
trending updates
Highlight content that is going viral so we can put it on the map with TikTok’s editorial team.
ad-inventory
Apply to unlock TikTok advertising inventory to drive exposure.
TikTok
SOCIAL takeover
Take over Beatport’s Instagram & Snapchat feed as part of a special campaign.
studio jams
Present your performance skills and your studio to Beatport’s Instagram Community.
drop of the week
Highlights the best moments from clubland, every week. Submit your killer drop for features.
TIKTOK Q&A
A live Q&A with the artist on Beatport’s TikTok channel, as part of a high profile social campaign.
banners & charts
Pitch for homepage and genre page banners & chart features. Generally requires exclusivity.
label of the month
Huge editorial coverage across Beatport. Also applies to HYPE. Requires a 4-6 month lead.
BEATPORT
Beatport
ASIAN MARKET
editorial playlists
We pitch significant updates to Tencent’s editorial team for official playlist placements.
editorial playlists
We pitch significant updates to NetEase’s editorial team for official playlist placements.
editorial playlists
We pitch significant updates to Resso’s editorial team for official playlist placements.
editorial playlists
We pitch significant updates to KKBOX’s editorial team for official playlist placements.
TENCENT, NETEASE, RESSO & KKBOX
playlists
Significant updates and priorities are sent to SoundCloud’s editorial team.
verification
We can get your account verified on SoundCloud.
advertising opportunities
Apply for ad-inventories on SoundCloud to align with your release schedule.
sponsorship deals
SoundCloud rolls out monthly sponsorship opportunities that can be applied for.
SOUNDCLOUD
Soundcloud
JUNODOWNLOAD
LABEL OF THE MONTH
Takeover Juno with banners, an interview, DJ Mix, free download and more. Lead 4 months.
artist/label focus
Editorial across the store along with social push and inclusion in their newsletter.
DJ Mix/Podcast
Shared across Juno’s network and hosted on their official SoundCloud channel.
Instagram Takeover
A campaign across JunoDownload’s Instagram channel + Reels.
new release
Promoted across the store as highlighted release.
banners
Generally given to exclusives and with any of the above features.
JunoDownload
Sponsored posts
Apply for advertising inventory to boost your content on Instagram.
PRIORTY PLACEMENTS
Highlight your priorities and viral content.
PRIORTY PLACEMENTS
Highlight your priorities and viral content.
Sponsored posts
Apply for advertising inventory to boost your content on Facebook.
INSTAGRAM & FACEBOOK
Instagram & Facebook
DEEZER & TIDAL
advertsing inventory
Submit your priority for Deezer advertising to maximise your reach across their network.
campaign promotion
Highlight a campaign to Deezer as part of a month long promotion on the store.
priority submission & features
Significant updates are sent to Tidal for consideration of editorial features.
priority submission & features
Significant updates are sent to Deezer for consideration of editorial features.
Deezer & Tidal
playlists
Significant updates are sent to Amazon Music’s editorial team.
new release feature
A featured release with high visibility placement.
PRIORTY PLACEMENTS
We submit your release as part of our priorities to Amazon’s curation team.
long form
If Amazon Music is your prime focus, we can present your campaign for support. Lead 4 months.
AMAZON MUSIC
Amazon Music
MIXCLOUD, TWITCH, SNAPCHAT
affiliate programme
Submit artists to the Twitch Selected Artist and Affiliate Program.
priority submission
We submit your updates and campaign to Snapchat for inclusion of features.
advertsing inventory
Apply for advertising across MixCloud along with opening up opportunities for artist features.
advertsing inventory
Apply for advertising across Snapchat along with opening up opportunities for artist features.
Snapchat & Twitch
PRIME FEATURES
Store wide features including store specific marketing opportunities.
priority placement
Featured across LICKD’s licensing database.
PRIME FEATURES
Store wide features including store specific marketing opportunities.
PRIME FEATURES
Store wide features including store specific marketing opportunities.
VEVO, LICKD, BOOMPLAY, PELOTON
Vevo, Lickd, Boomplay & Peloton
TRAXSOURCE
traxsource live
Your DJ Mix featured across the store, socials and on Traxsource’s SoundCloud channel.
priority submission
We submit your release as part of our company priorities for features, banners and editorial.
Featured DJ Chart
Send us your DJ chart and we’ll pitch for a homepage or genre page feature placement.
Significant updates
If some thing is performing particularly well online, we’ll update Traxsource’s team.
Traxsource
PRIME FEATURES
Store wide features on SoundTrackYourBrand including store specific marketing opportunities.
PRIME FEATURES
Store wide features on JOOX including store specific marketing opportunities.
PRIME FEATURES
Store wide features on Triller including store specific marketing opportunities.
PRIME FEATURES
Store wide features on Slacker including store specific marketing opportunities.
PRIME FEATURES
Store wide features on Anghami including store specific marketing opportunities.
PRIME FEATURES
Store wide features on Trebel including store specific marketing opportunities.
PRIME FEATURES
Store wide features on Adaptr including store specific marketing opportunities.
PRIME FEATURES
Store wide features on iHeartRadio including store specific marketing opportunities.
