Collaboration

1. Remixes

When an artist collaborates on a remix, they tap into the fanbase of the original track’s artist. This cross-promotion exposes their music to a broader audience, potentially reaching listeners who may not have discovered their work otherwise. It creates a symbiotic relationship where both artists benefit from shared exposure.

• See who’s the biggest remixer you could get onboard, negotiate a fee or percentage deal, and if you make the right choice it will elevate your track, profile and label to new levels!
• Remixes also give you the chance to repackage content. If a release hasn’t impacted in the way that you would’ve liked it to, then re-pushing it with a remix is a great post-release marketing strategy. If you use the same metadata and package both up together, the original will retain all of it’s streams. 

2. Label Collaboration

If you’re a label, why not try partnering up with another label to double the impact of the project. You can easily set up a new co-branded label at Cygnus Music and we have advanced accounting tools to make the reporting simple.

• Consider collaborating with a label that complements your strengths, bringing a new dimension to your collective music offerings.
• Look at a label’s marketing & social media. Could they help with your marketing and promotion?

3. Networking with Producers

Building connections with producers can lead to innovative music production, providing your work with a unique sonic identity. 

• Attend industry events, engage on social media, and explore collaboration platforms to connect with producers.
• Explore platforms designed to facilitate collaborations, such as Kompoz, or even social media groups dedicated to connecting musicians. These platforms streamline the collaboration process, making it easier to find like-minded creatives and embark on joint projects.

4. Influencer Collaborations

Partnering with influencers in the music niche or related fields amplifies your reach. Influencers bring credibility and access to their followers, enhancing your visibility within specific communities.

• Find a vertical within your genre and use it when trying to find relevant influencers. 
• You can use A.I tools to help locate influencers relevant to you (read more vertical).

5. Rally Up Your Fans

Inspire fans with a call to action to promote your release, perhaps a remix competition, or a free giveaway. Your fans can be an army of promoters if you motivate and reward them. 

• Navigating the TikTok landscape has become an essential strategy for the music industry, as artists leverage the platform’s viral potential to rapidly grow their fanbase and propel their music to mainstream success. Find our TikTok tips here. 
• You can encourage your fans to pre-save music for example, giving it an algorithmic boost on release day, potentially leading to more editorial.  

6. Funding

To secure financial support for your music projects, consider exploring Cygnus Music’s option to advance royalties, ensuring that you have a well-defined project plan in place to maximise the impact of the funding. 

• Additionally you can explore alternative funding sources, such as crowdfunding platforms like Kickstarter to engage directly with your fanbase and generate financial support for your creative endeavours.
• You can use this funding for collaboration also. For example, you could get a high-profile remixer to work on one of your releases.  

7. DSP Partnerships

Forge partnerships with Digital Service Providers (DSPs) to elevate your music’s visibility. Once gaining playlist placements on platforms like Spotify, Apple Music, and Deezer you can strive for further promotional opportunities and marketing campaigns. 

• You can find further opportunities on our marketing resource page. Apple Music & Spotify offer very powerful opportunities that will help to further boost your career.
• It’s really important to think about giving parity to DSPs for this reason. The more DSPs you can partner with and develop a relationship with, the better the release will be received. 

8. Cross-Cultural Projects

Collaborating with artists from diverse countries or cultural backgrounds can significantly enhance the richness and depth of your music. This not only results in a more diverse artistic expression but also holds the potential to broaden your reach to international audiences.

• Go as big as possible to gain access to their expansive fan base. A good reference point is their Spotify followers (not plays). 
• Look at artists TikTok likes and creations, Instagram Reels and stats using programs such as Viberate.

9. Music Festivals and Event Collaborations

Participating in or organising collaborative music events and festivals offers a unique platform to showcase your talents. These events may feature themed performances or special collaborative sets, providing an opportunity for artists to come together and create a memorable musical experience.

• You could join forces with fellow musicians on stage or curate a thematic event. These collaborations contribute to the vibrancy and innovation of the musical landscape.

• Utilise Spotify Codes during these events—incorporate them into posters, t-shirts, and more—to amplify the visibility of your collaborative work with the artist, generating substantial traction on Spotify.

10. Songwriting Camps and Workshops