{"id":4172,"date":"2021-06-04T12:07:03","date_gmt":"2021-06-04T11:07:03","guid":{"rendered":"https:\/\/www.cygnusmusic.net\/resources\/?page_id=4172"},"modified":"2024-10-22T13:26:21","modified_gmt":"2024-10-22T12:26:21","slug":"news-updates","status":"publish","type":"page","link":"https:\/\/www.cygnusmusic.net\/resources\/news-updates\/","title":{"rendered":"News & Updates"},"content":{"rendered":"
\n\n \t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n

New Announcements Board<\/strong><\/h2><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n
\n
\n
\n
\n
\n
\n
\n

You’ll find our new announcements board inside the label management system. Login, navigate to releases, and on the left sidebar you’ll find a tab called ‘Announcements’.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n \n

\n\n \n
\n \"Screenshot \n <\/div>\n \n \n \n <\/div>\n \n\n\n\n \n
\n\n \n
\n \t\t\t\t
\n\t\t\t\t\tVisit<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n

Apple Music’s new pitch tool<\/strong><\/h2><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n
\n
\n
\n
\n
\n
\n
\n

Apple Music\u2019s<\/strong>\u00a0new pitching tool is a powerful feature designed to help artists and their teams submit their music for editorial playlist consideration.\u00a0Playlists<\/strong>\u00a0on Apple Music can significantly amplify an artist\u2019s reach and influence, making this tool a valuable asset for anyone looking to grow their presence on the platform.\u00a0Recently, the Pitch tool received a major update, enhancing its functionality.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n \n

\n\n \n
\n \t\t\t\t
\n\t\t\t\t\tLearn all about it<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t
\n
\n \n\n \n
\n\n \n
\n \"apple \n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n

Using Spotify For Artists<\/strong><\/h2><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n
\n
\n

Spotify for Artists<\/strong>\u00a0is a powerful promotional platform designed to provide artists and labels with the opportunity to expand their music\u2019s reach on Spotify. Among its many specialised features, such as its\u00a0detailed audience statistics<\/strong>, its\u00a0campaign kit stands out<\/strong>. These tools help artists attract new listeners, engage with existing fans, and optimise their marketing and PR efforts.\u00a0<\/p>\n

Simply, Spotify decided that there was value in\u00a0targeted marketing<\/strong>\u00a0compared to mass marketing. The tools that can be found in the campaign kit offer artists a more\u00a0simple and targeted approach<\/strong>\u00a0to music marketing. Some of these range from\u00a0free tools<\/strong>\u00a0to\u00a0paid-for services<\/strong>. Here\u2019s a detailed look at what campaigns on Spotify for Artists entail and what they offer.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n \n

\n\n \n
\n \t\t\t\t
\n\t\t\t\t\tLearn all about it<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t
\n
\n \n\n \n
\n\n \n
\n \"s4a\" \n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n

Using A.I for Music<\/strong><\/h2><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n
\n
\n

As an independent music distributor, our mission is to support and promote the work of real artists. We also note that A.I can be a powerful creative and complementary tool when producing music. In line with this, we have established the following guidelines regarding the submission and distribution of either fully or partially AI-generated music.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n \n

\n\n \n
\n \t\t\t\t
\n\t\t\t\t\tOur Policy<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t
\n
\n \n\n \n
\n\n \n
\n \"Screenshot \n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n

Twitch DJ Program<\/strong><\/h2><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n
\n
\n

This July, Twitch is launching its new DJ Program, designed to streamline the process for DJs to share their music and connect with fans globally. We are happy to announce that Cygnus Music has opted into this new initiative, enhancing the program with our extensive music library.\u00a0<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n \n

\n\n \n
\n \t\t\t\t
\n\t\t\t\t\tmore info<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t
\n
\n \n\n \n
\n\n \n
\n \"Twitch \n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n

TikTok Ads<\/strong><\/h2><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n
\n
\n

In today’s ever-evolving music industry, TikTok stands out as a key platform for discovery and promotion. Understanding its features and leveraging them effectively can significantly boost your promotional efforts. We\u2019ve compiled a comprehensive guide to our top TikTok strategies.\u00a0<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n \n

\n\n \n
\n \t\t\t\t
\n\t\t\t\t\tFULL ARTICLE<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t
\n
\n \n\n \n
\n\n \n
\n \"tiktok \n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n

Use Official Sounds!<\/strong><\/h2><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n
\n
\n

Many labels and artists are not fully leveraging social media, which is undermining their marketing efforts. One critical mistake is uploading an original sound instead of using their official sound from the audio library. This practice can significantly hinder the potential for virality. To maximise your reach and impact, it’s essential to use ‘official sounds’. Here’s why and how to do it:\u00a0<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n \n

\n\n \n
\n \t\t\t\t
\n\t\t\t\t\tFULL ARTICLE<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t
\n
\n \n\n \n
\n\n \n
\n \"OFFICIAL \n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n

Post-Release Checks for Playlists<\/strong><\/h2><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n
\n
\n

At Cygnus Music, we\u2019ve noticed a growing trend of post-release playlist additions, where support may come weeks or even months after your release. Unfortunately, many DSPs don\u2019t provide direct feedback on playlist placements, so we want to ensure you\u2019re aware of how to stay updated on PR developments.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n \n

\n\n \n
\n \t\t\t\t
\n\t\t\t\t\tFULL ARTICLE<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t
\n
\n \n\n \n
\n\n \n
\n \"Screenshot \n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n

Pre-Release Checks<\/strong><\/h2><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n
\n
\n

Before your release day, it is always good practice to conduct some pre-release checks.<\/strong> There are a number of ways you can do this so you can quickly highlight any changes to our support team. It’s not uncommon for a typo to slip while creating a release, or perhaps one of your team members has created the release on your behalf and you’d just like peace of mind. Below are 5 pre-release checks to quickly see what’s been submitted and delivered to DSPs.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n \n

\n\n \n
\n \t\t\t\t
\n\t\t\t\t\tRecommended Checks<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t
\n
\n \n\n \n
\n\n \n
\n \"checking\" \n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n

Celebrating 15 years!<\/strong><\/h2><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n
\n
\n\n\n\n
\n
\n

We\u2019re thrilled to celebrate 15<\/span>\u00a0incredible\u00a0years<\/span> at Cygnus Music!\u00a0<\/strong>It\u2019s truly been a pleasure and an honour to collaborate with such an array of talented artists, visionary labels, dedicated managers, and invaluable partners. A heartfelt thank you to all our exceptional clients<\/strong> who continuously work hard to deliver phenomenal music and joy worldwide. Here at Cygnus Music, we\u2019re excited about the future, bursting with new plans and opportunities. We eagerly anticipate another\u00a015<\/span>\u00a0years<\/span>\u00a0and beyond of thriving partnerships with our artists and labels. Thank you for being a part of our journey!<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t

\n
\n \n\n \n
\n\n \n
\n \"blog \n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n

What are Algotorial Playlists?<\/strong><\/h2><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n
\n
\n

At Cygnus Music, our mission is to keep you abreast of the latest technological advancements in Digital Service Providers (DSPs). You may have seen an increase in the amount of Algotorial playlists on the platform. This fusion has been gradually evolving, evident in the emergence of prominent playlists like <\/span>Discover Weekly<\/b><\/a>, <\/b>Daily Mix<\/b><\/a>, and<\/span> Your Time Capsule<\/b><\/a>,<\/b> all powered by Personalization Algorithms. These algorithms analyse music’s audio to listeners patterns and identify songs frequently listened to together.<\/span><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n \n

\n\n \n
\n \t\t\t\t
\n\t\t\t\t\tLearn more<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t
\n
\n \n\n \n
\n\n \n
\n \"Algotorial \n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n
\n

ARTIFICIAL STREAMING – Fees\u00a0<\/h2>\n<\/div><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
\n\t\t\t\t
\n\n \n\t\t
\n
\n \n\n\n
\n \n
\n
\n

Spotify is now applying a fee for tracks where over 90% of the streams are deemed fraudulent<\/strong>. DSPs like TikTok, Apple and Meta are also taking a much firmer approach to streaming fraud.\u00a0We urge you to read this resource page in full so you understand what streaming fraud is, how you could fall victim to it, and most importantly, how to prevent it from happening to your label.<\/p>\n

Artists discovered to be artificially boosting their streams<\/strong>\u00a0hold the risk having their royalties withheld, their music removed from the platform and facing permanent bans on their accounts. This could have a significant impact on your label.<\/p>\n