{"id":3701,"date":"2021-03-10T15:34:35","date_gmt":"2021-03-10T15:34:35","guid":{"rendered":"https:\/\/www.cygnusmusic.net\/resources\/?page_id=3701"},"modified":"2024-04-03T13:02:48","modified_gmt":"2024-04-03T12:02:48","slug":"spotify-editorial","status":"publish","type":"page","link":"https:\/\/www.cygnusmusic.net\/resources\/spotify-editorial\/","title":{"rendered":"Spotify Editorial"},"content":{"rendered":"<div id=\"themify_builder_content-3701\" data-postid=\"3701\" class=\"themify_builder_content themify_builder_content-3701 themify_builder\">\n\n    \t\n\t\t<!-- module_row -->\n\t\t\t<div  class=\"themify_builder_row module_row clearfix module_row_0 themify_builder_3701_row module_row_3701-0\">\n\t\t\t\t                                <div class=\"row_inner \" >\n\n                                    \n\t\t<div  class=\"tb-column col4-2 first module_column tb_3701_column module_column_0 module_column_3701-0-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n    <!-- module fancy heading -->\n    <div  id=\"fancy-heading-3701-0-0-0\" class=\"module module-fancy-heading fancy-heading-3701-0-0-0  \">\n        <h1 class=\"fancy-heading themify-text-left\">\n        <span class=\"main-head\">Pitching to Spotify<\/span>\n        <span class=\"sub-head\">Essential for every release you do!<\/span>\n        <\/h1>\n    <\/div>\n    <!-- \/module fancy heading -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n\t\t<div  class=\"tb-column col4-2 last module_column tb_3701_column module_column_1 module_column_3701-0-1\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n\n    <!-- module video -->\n    <div  id=\"video-3701-0-1-0\" class=\"module module-video video-3701-0-1-0 video-top   \">\n\n        \n        <div class=\"video-wrap\">\n\t\t\t<iframe title=\"The Playlist Pyramid: How Music Moves Through Spotify&#039;s Playlist Ecosystem\" width=\"1165\" height=\"655\" src=\"https:\/\/www.youtube.com\/embed\/R9oNNTdkrb4?feature=oembed&t=1s\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>        <\/div>\n        <!-- \/video-wrap -->\n\n            <\/div>\n    <!-- \/module video -->\n    \n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t\t<div  class=\"themify_builder_row module_row clearfix module_row_1 themify_builder_3701_row module_row_3701-1\">\n\t\t\t\t                                <div class=\"row_inner \" >\n\n                                    \n\t\t<div  class=\"tb-column col-full first module_column tb_3701_column module_column_0 module_column_3701-1-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-3701-1-0-0\" class=\"module module-text text-3701-1-0-0  repeat \">\n    \n    <h5><strong>Summary<\/strong><\/h5>\n<ol>\n<li>Make sure both the label and artists are using Spotify for Artists as often as possible.<\/li>\n<li>Use the advice below to best position yourself and your releases for Spotify playlist support.<\/li>\n<li>Ensure <u>every release<\/u> has a track submitted to Spotify via Spotify for Artists.<\/li>\n<li>Use Spotifys extensive resources to maximise your presence on their platform.<\/li>\n<li><strong>Most of the weighting for playlist placement sits with the artists pitch, and the organic consumption and engagement of that artist in the Spotify ecosystem.\u00a0 <\/strong><\/li>\n<\/ol><\/div>\n<!-- \/module text -->\n\n\n    <!-- module image -->\n    <div  id=\"image-3701-1-0-1\" class=\"module module-image image-3701-1-0-1  image-center  \">\n\n        \n        <div class=\"image-wrap\">\n                            <img loading=\"lazy\" width=\"1024\" height=\"279\" src=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/ART-1024x279.jpg\" class=\" wp-post-image wp-image-3842\" alt=\"ART\" srcset=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/ART-1024x279.jpg 1024w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/ART-300x82.jpg 300w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/ART-768x209.jpg 768w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/ART-1536x418.jpg 1536w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/ART.jpg 1896w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n\n\n<!-- module text -->\n<div  id=\"text-3701-1-0-2\" class=\"module module-text text-3701-1-0-2  repeat \">\n    \n    <p><strong>It is essential<\/strong> that you pitch your releases to Spotifys editorial team, this is done by visiting <strong>Spotify for Artists > Music > Upcoming<\/strong>.<\/p>\n<p>Here you can choose 1 track from a release and submit it to Spotify in a bid to catch the eye of a Spotify playlist curator, and attain a highly coveted placement on an official Spotify playlist. We have put together an essential guide on how to improve your chances and make sure that you and every artist on the label is in the best position in the eyes of Spotify.<\/p><\/div>\n<!-- \/module text -->\n\n\n    <!-- module image -->\n    <div  id=\"image-3701-1-0-3\" class=\"module module-image image-3701-1-0-3  image-center  \">\n\n        \n        <div class=\"image-wrap\">\n                            <img src=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/2-1024x344-893x300.jpg\" height=\"300\" class=\" wp-post-image wp-image-3774\" alt=\"2\" srcset=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/2-1024x344-893x300.jpg 893w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/2-300x101.jpg 300w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/2-1024x344.jpg 1024w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/2-768x258.jpg 768w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/2-1536x516.jpg 1536w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/2.jpg 1746w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n\n\n<!-- module text -->\n<div  id=\"text-3701-1-0-4\" class=\"module module-text text-3701-1-0-4  repeat \">\n    \n    <p><strong>As a starting point,<\/strong> make sure that your artists have all of the basics covered. Make sure that their artist profile has an up-to-date bio, images, Artist Pick, links to their website and socials. Make sure that they are encouraging fans to follow them on Spotify, so that when they release new music, it goes into as many Release Radar playlists as possible.<\/p>\n<p>Make sure that they\u2019re driving fans to stream, save and share their music and really engage with it on Spotify;<strong> strong organic consumption and engagement<\/strong> can send positive signals to both Spotify\u2019s algorithms and editors and increase your likelihood of being considered for editorial support. These may sound like small things, but they are important, and can make a big difference!\u00a0<\/p>\n<p>In terms of best practices, how to maximise the potential for your artists and so on, check out all of the extensive resources available via the <a href=\"https:\/\/artists.spotify.com\/blog\">Spotify For Artists website<\/a>. They contain a huge amount of information including best practices on pitching, how playlists work, how algorithmic playlists work, what editors are looking for, how to grow your audience on Spotify, and much, much more. For example, Spotify\u2019s <a href=\"https:\/\/artists.spotify.com\/faq\/popular\">FAQ<\/a>, <a href=\"https:\/\/artists.spotify.com\/faq\/promotion\">Promotion guide<\/a>\u00a0and <a href=\"https:\/\/artists.spotify.com\/videos\/best-advice\">video series<\/a>.<\/p>\n<p>Spotify\u2019s <a href=\"https:\/\/artists.spotify.com\/blog\/behind-the-playlists-your-questions-answered-by-our-playlist-editors\">Behind The Playlists piece<\/a> where editors explain what they&#8217;re looking for may be particularly helpful. <strong>These resources are constantly being updated<\/strong> with new content and information, so bookmark them and refer back to them regularly.\u00a0<\/p>\n<p>All pitching for Spotify Official Playlists is done via Spotify for artists, pitched content will also appear in the \u2018Release Radar\u2019 playlists of the artists followers. <strong>We recommend that labels and artists are fulfilling the essentials below.<\/strong><\/p><\/div>\n<!-- \/module text -->\n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_2 themify_builder_3701_row module_row_3701-2\">\n\t\t\t\t                                <div class=\"row_inner \" >\n\n                                    \n\t\t<div  class=\"tb-column col4-3 first module_column tb_3701_column module_column_0 module_column_3701-2-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-3701-2-0-0\" class=\"module module-text text-3701-2-0-0  repeat \">\n    \n    <h3><a name=\"promocards\"><\/a><\/h3>\n<h3><strong>Artist Essentials<br \/><\/strong><\/h3><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-2-0-1\" class=\"module module-text text-3701-2-0-1  repeat \">\n    \n    <ul>\n<li><strong>1. ARTIST VERIFICATION<\/strong>: Each artist should claim and verify their Spotify account. From here they can share and promote their music, all in one place, and find out how listeners discover and interact with their music. <strong><a href=\"https:\/\/artists.spotify.com\/claim\">Claim Spotify Account.<\/a><\/strong><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-2-0-2\" class=\"module module-text text-3701-2-0-2  repeat \">\n    \n    <ul>\n<li><strong>2. DOWNLOADED THE APP<\/strong>: Spotify for Artists can be used via a web browser and also via their app on <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.spotify.s4a\"><strong>Google Play<\/strong><\/a> and <strong><a href=\"https:\/\/itunes.apple.com\/us\/app\/spotify-for-artists\/id1222021797\">Apple<\/a><\/strong>.<\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-2-0-3\" class=\"module module-text text-3701-2-0-3  repeat \">\n    \n    <ul>\n<li><strong>3. USE SPOTIFY FOR ARTISTS<\/strong>: Via the phone or web based app. <a href=\"https:\/\/artists.spotify.com\/\"><strong>Spotify for Artists.<\/strong><\/a><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n\n    <!-- module video -->\n    <div  id=\"video-3701-2-0-4\" class=\"module module-video video-3701-2-0-4 video-top   \">\n\n        \n        <div class=\"video-wrap\">\n\t\t\t<iframe title=\"This Is Spotify for Artists\" width=\"1165\" height=\"655\" src=\"https:\/\/www.youtube.com\/embed\/qzbnf1jkkWo?feature=oembed&t=1s\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>        <\/div>\n        <!-- \/video-wrap -->\n\n            <\/div>\n    <!-- \/module video -->\n    \n\n\n<!-- module text -->\n<div  id=\"text-3701-2-0-5\" class=\"module module-text text-3701-2-0-5  repeat \">\n    \n    <ul>\n<li><strong>4. PROFILE PIC<\/strong>: It&#8217;s important that the artist has a clear and upto date profile picture.<\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-2-0-6\" class=\"module module-text text-3701-2-0-6  repeat \">\n    \n    <ul>\n<li><strong>5. UPTO DATE BIO<\/strong>: Making sure your bio is up to date and <strong><a href=\"https:\/\/artists.spotify.com\/blog\/the-dos-and-donts-of-writing-your-spotify-bio?utm_source=googlesearch&#038;utm_medium=paid&#038;utm_campaign=2021q1_creator_single_uk_dynamic_search&#038;gclid=Cj0KCQiA-aGCBhCwARIsAHDl5x-jdLgjBoWE1cuLiGKT2v88GR4SFa1HW4Lqje0XtfTB6mQrzy8mVCoaAqpcEALw_wcB\">well written<\/a><\/strong> will help new listeners (and existing fans) find out a little bit more about you beyond your music. <strong><a href=\"https:\/\/artists.spotify.com\/blog\/how-to-update-your-bio\">Update your Bio.<\/a><\/strong><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-2-0-7\" class=\"module module-text text-3701-2-0-7  repeat \">\n    \n    <ul>\n<li><strong>6. USE THE ARTISTS PICK FEATURE A LOT<\/strong>: Artist Pick is the perfect way to highlight what&#8217;s important to you right now\u2014be it your latest release, playlist, show announcement, or Artist Fundraising Pick. <a href=\"https:\/\/artists.spotify.com\/blog\/how-to-update-your-artist-pick\"><strong>Artist Pick.<\/strong><\/a><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-2-0-8\" class=\"module module-text text-3701-2-0-8  repeat \">\n    \n    <ul>\n<li><strong>7. UNDERSTAND HOW PLAYLISTS ARE USED<\/strong>: There are literally millions of playlists on Spotify. Whether generated by algorithms, a team of Spotify experts, or Spotify listeners all around the globe, they can be a great way to get your music in front of millions of potential fans. <strong><a href=\"https:\/\/artists.spotify.com\/guide\/playlists\">Learn how to get your music featured on them.<\/a><\/strong><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-2-0-9\" class=\"module module-text text-3701-2-0-9  repeat \">\n    \n    <ul>\n<li><strong>8. CREATE AND UPDATE PLAYLISTS:<\/strong> We recommend having several playlists which are updated and promoted to your fan base regularly. Why not add a release from a similar artist, and tag them on the socials to gain extra followers. Learn how to make, add covers and update playlists <a href=\"https:\/\/support.spotify.com\/us\/article\/create-a-playlist\/\"><strong>here<\/strong><\/a>. + An extra resource <strong><a href=\"https:\/\/playlists.net\/useful-stuff\/the-ultimate-guide-to-making-great-playlists\">here<\/a><\/strong>.<\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-2-0-10\" class=\"module module-text text-3701-2-0-10  repeat \">\n    \n    <ul>\n<li><strong>9. FREQUENTLY VISIT Spotify for Artists NEWS:<\/strong> It contains a huge amount of information including best practices on pitching, how playlists work, how algorithmic playlists work, what editors are looking for, how to grow your audience on Spotify, and much, much more. <a href=\"https:\/\/artists.spotify.com\/blog\"><strong>Visit NEWS on Spotify.<\/strong><\/a><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-2-0-11\" class=\"module module-text text-3701-2-0-11  repeat \">\n    \n    <ul>\n<li><strong>10. FREQUENTLY VISIT Spotify Best Advice Series:<\/strong> Navigating the music business with your sanity, integrity, and creativity intact can be tricky. Here are the biggest artists in the business with some words of wisdom.<a href=\"https:\/\/artists.spotify.com\/videos\/best-advice\"> <strong>Visit Spotifys Best Advice.<\/strong><\/a><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-2-0-12\" class=\"module module-text text-3701-2-0-12  repeat \">\n    \n    <ul>\n<li><strong>11. READ BEHINDS THE PLAYLISTS:<\/strong> <span class=\"Type__TypeElement-sc-9snywk-0 ghESbY ArticleModule__Introduction-sc-1ych1qx-2 fGAoSF\">This piece is part of Spotifys ongoing mission to create a greater sense of understanding around playlisting.<\/span> <a href=\"https:\/\/artists.spotify.com\/blog\/behind-the-playlists-your-questions-answered-by-our-playlist-editors\"><strong>Behind The Playlists.<\/strong><\/a><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-2-0-13\" class=\"module module-text text-3701-2-0-13  repeat \">\n    \n    <ul>\n<li><strong>12. PUSH MUSIC TO RELEASE RADAR:<\/strong> <span class=\"Type__TypeElement-sc-9snywk-0 ghESbY ArticleModule__Introduction-sc-1ych1qx-2 fGAoSF\">Songs from your new release are included in your followers\u2019 Release Radar playlists. We must deliver your release to us at least 7 days in advance for your track to make it on Release Radar during the first week of release.<\/span> <strong><a href=\"https:\/\/artists.spotify.com\/faq\/promotion#getting-a-song-on-release-radar\">Release Radar.<\/a><\/strong><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-2-0-14\" class=\"module module-text text-3701-2-0-14  repeat \">\n    \n    <ul>\n<li><strong>13. PITCH TO SPOTIFY:<\/strong> <span class=\"Type__TypeElement-sc-9snywk-0 ghESbY ArticleModule__Introduction-sc-1ych1qx-2 fGAoSF\">Covered in detail further down.<\/span><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\t\t<div class=\"themify_builder_sub_row module_subrow clearfix sub_row_2-0-15\">\n\t\t                    <div class=\"subrow_inner \" >\n                                       <div  class=\"col-full sub_column module_column first sub_column_post_3701 sub_column_2-0-15-0\"> \n                                                      <\/div>\n\t\t                    <\/div>\n                <\/div><!-- \/themify_builder_sub_row -->\n                                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n\t\t<div  class=\"tb-column col4-1 last module_column tb_3701_column module_column_1 module_column_3701-2-1\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-3701-2-1-0\" class=\"module module-text text-3701-2-1-0  repeat \">\n    \n    <h3><a name=\"promocards\"><\/a><\/h3>\n<h5><strong><em>It also helps a lot if the artist&#8230;<\/em><br \/><\/strong><\/h5><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-2-1-1\" class=\"module module-text text-3701-2-1-1  repeat \">\n    \n    <ul>\n<li>Is actively promoting their Spotify profile to their fan base.<\/li>\n<li>Has a high amount of Spotify followers.<\/li>\n<li>Is seeing significant growth in followers each month.<\/li>\n<li><strong>Has a regular release schedule. <br \/><\/strong><\/li>\n<li>Has content already featured in well performing playlists.<\/li>\n<li>Has a large and engaged fanbase outside of Spotify.<\/li>\n<li>Makes and updates playlists to keep fans engaged with their page.<\/li>\n<li>Monitors their content on Spotify for Artists and analyse any trends.<\/li>\n<li>Makes use of <strong><a href=\"https:\/\/promocards.byspotify.com\/artists\">Spotify promo cards<\/a><\/strong>.\u00a0<\/li>\n<li>Has a high monthly play count.<\/li>\n<li>Is seeing significant growth in plays each month.<\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n    <!-- module image -->\n    <div  id=\"image-3701-2-1-2\" class=\"module module-image image-3701-2-1-2  image-top  \">\n\n        \n        <div class=\"image-wrap\">\n                            <img loading=\"lazy\" width=\"640\" height=\"640\" src=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/ROS.jpg\" class=\" wp-post-image wp-image-3846\" alt=\"ROS\" srcset=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/ROS.jpg 640w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/ROS-300x300.jpg 300w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/ROS-150x150.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n\n\n    <!-- module image -->\n    <div  id=\"image-3701-2-1-3\" class=\"module module-image image-3701-2-1-3  image-top  \">\n\n        \n        <div class=\"image-wrap\">\n                            <img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/MOLL-1024x1024.jpg\" class=\" wp-post-image wp-image-3845\" alt=\"MOLL\" srcset=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/MOLL-1024x1024.jpg 1024w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/MOLL-300x300.jpg 300w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/MOLL-150x150.jpg 150w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/MOLL-768x768.jpg 768w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/MOLL.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n\n\n    <!-- module image -->\n    <div  id=\"image-3701-2-1-4\" class=\"module module-image image-3701-2-1-4  image-top  \">\n\n        \n        <div class=\"image-wrap\">\n                            <img loading=\"lazy\" width=\"300\" height=\"300\" src=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/b.jpg\" class=\" wp-post-image wp-image-3847\" alt=\"b\" srcset=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/b.jpg 300w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/b-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_3 themify_builder_3701_row module_row_3701-3\">\n\t\t\t\t                                <div class=\"row_inner \" >\n\n                                    \n\t\t<div  class=\"tb-column col4-1 first module_column tb_3701_column module_column_0 module_column_3701-3-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n    <!-- module image -->\n    <div  id=\"image-3701-3-0-0\" class=\"module module-image image-3701-3-0-0 rounded image-top  \">\n\n        \n        <div class=\"image-wrap\">\n                            <img loading=\"lazy\" width=\"500\" height=\"500\" src=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/lee-1.jpg\" class=\" wp-post-image wp-image-3825\" alt=\"lee 1\" srcset=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/lee-1.jpg 500w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/lee-1-300x300.jpg 300w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/lee-1-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n\t\t<div  class=\"tb-column col4-3 last module_column tb_3701_column module_column_1 module_column_3701-3-1\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-3701-3-1-0\" class=\"module module-text text-3701-3-1-0  repeat \">\n    \n    <h3><strong>Lee\u2019s Pro Tip<\/strong><\/h3>\n<p>&#8220;Spotify is a great way to really boost an artist\u2019s audience, the system really favor\u2019s singles best. A great way to really feed the algorithms is to release singles on a regular basis, but if you can get a high profile collaboration together or another well know artist (or 2, maximum of 3), and have all of the artists submit in good time via Spotify for artist\u2019s (minimum of 7 days before release) this can have a massive impact behind the scenes, and great short term boosts in terms of plays. \u00a0Doing this often over the course of 1 -2 years, can lead to being featured more in playlists. It\u2019s a marathon, not a sprint.&#8221;<\/p>\n<p><strong>Lee Knickenberg: Cygnus Music Content Manager<\/strong><\/p><\/div>\n<!-- \/module text -->\n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_4 themify_builder_3701_row module_row_3701-4\">\n\t\t\t\t                                <div class=\"row_inner \" >\n\n                                    \n\t\t<div  class=\"tb-column col4-1 first module_column tb_3701_column module_column_0 module_column_3701-4-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n\n    <!-- module video -->\n    <div  id=\"video-3701-4-0-0\" class=\"module module-video video-3701-4-0-0 video-top   \">\n\n        \n        <div class=\"video-wrap\">\n\t\t\t<div class=\"post-video\"><iframe title=\"How to Get Verified on Spotify | Spotify for Artists\" width=\"1165\" height=\"655\" src=\"https:\/\/www.youtube.com\/embed\/gZWa5rLNRM4?wmode=transparent&#038;fs=1\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>        <\/div>\n        <!-- \/video-wrap -->\n\n            <\/div>\n    <!-- \/module video -->\n    \n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n\t\t<div  class=\"tb-column col4-1 second module_column tb_3701_column module_column_1 module_column_3701-4-1\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n\n    <!-- module video -->\n    <div  id=\"video-3701-4-1-0\" class=\"module module-video video-3701-4-1-0 video-top   \">\n\n        \n        <div class=\"video-wrap\">\n\t\t\t<iframe title=\"How to Change Your Artist Image | Spotify for Artists\" width=\"1165\" height=\"655\" src=\"https:\/\/www.youtube.com\/embed\/4L9JcHBv-zc?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>        <\/div>\n        <!-- \/video-wrap -->\n\n            <\/div>\n    <!-- \/module video -->\n    \n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n\t\t<div  class=\"tb-column col4-1 third module_column tb_3701_column module_column_2 module_column_3701-4-2\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n\n    <!-- module video -->\n    <div  id=\"video-3701-4-2-0\" class=\"module module-video video-3701-4-2-0 video-top   \">\n\n        \n        <div class=\"video-wrap\">\n\t\t\t<iframe title=\"How to Update Your Artist Pick | Spotify for Artists\" width=\"1165\" height=\"655\" src=\"https:\/\/www.youtube.com\/embed\/06PHqleuhEQ?feature=oembed&feature=emb_title\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>        <\/div>\n        <!-- \/video-wrap -->\n\n            <\/div>\n    <!-- \/module video -->\n    \n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n\t\t<div  class=\"tb-column col4-1 last module_column tb_3701_column module_column_3 module_column_3701-4-3\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n\n    <!-- module video -->\n    <div  id=\"video-3701-4-3-0\" class=\"module module-video video-3701-4-3-0 video-top   \">\n\n        \n        <div class=\"video-wrap\">\n\t\t\t<iframe title=\"How to Update Your Bio | Spotify for Artists\" width=\"1165\" height=\"655\" src=\"https:\/\/www.youtube.com\/embed\/rAG9BTddGhQ?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>        <\/div>\n        <!-- \/video-wrap -->\n\n            <\/div>\n    <!-- \/module video -->\n    \n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_6 themify_builder_3701_row module_row_3701-6\">\n\t\t\t\t                                <div class=\"row_inner \" >\n\n                                    \n\t\t<div  class=\"tb-column col4-3 first module_column tb_3701_column module_column_0 module_column_3701-6-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-3701-6-0-0\" class=\"module module-text text-3701-6-0-0  repeat \">\n    \n    <h3><a name=\"promocards\"><\/a><\/h3>\n<h3><strong>Label Essentials<br \/><\/strong><\/h3><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-6-0-1\" class=\"module module-text text-3701-6-0-1  repeat \">\n    \n    <ul>\n<li><strong>1. CLAIM LABEL\/MANAGER ACCOUNT<\/strong>: After your 3rd release you can claim your label account on Spotify and this gives you full access to Spotify for Artists as a label. From here you can access all the detailed anayltics for each of your releases and pitch to Spotify for editorial support. <strong><a href=\"https:\/\/artists.spotify.com\/claim\">Claim Spotify Account.<\/a><\/strong><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-6-0-2\" class=\"module module-text text-3701-6-0-2  repeat \">\n    \n    <ul>\n<li><strong>2. CREATE AND UPDATE PLAYLISTS:<\/strong> It is essential to keep your fan base engaged and coming back and you can do this by creating label playlists. You can have as many playlists as you like and we recommend you updating them every week with new music. Learn how to make, add covers and update playlists <a href=\"https:\/\/support.spotify.com\/us\/article\/create-a-playlist\/\"><strong>here<\/strong><\/a>. + An extra resource <strong><a href=\"https:\/\/playlists.net\/useful-stuff\/the-ultimate-guide-to-making-great-playlists\">here<\/a><\/strong>.<\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-6-0-3\" class=\"module module-text text-3701-6-0-3  repeat \">\n    \n    <ul>\n<li><strong>3. PITCH TO USER CREATED PLAYLISTS:<\/strong> It is essential to n<span data-sheets-value=\"{\"1\":2,\"2\":\"networks and expands on it's user created list of playlists\"}\" data-sheets-userformat=\"{\"2\":513,\"3\":{\"1\":0},\"12\":0}\">etwork and build your own list of user created playlists. Or sub the work out to some one who can, but if you do make sure they are not boosting releases with artificial streams as content can be pulled.<br \/><\/span><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-6-0-4\" class=\"module module-text text-3701-6-0-4  repeat \">\n    \n    <ul>\n<li><strong>4. DISTRIBUTE WITH 3 WEEKS LEAD:<\/strong> It takes around 2-3 days for content to be delivered to and then ingested by Spotify. Once available on Spotify for Artists in the forthcoming section you can start pitching for editorial features. The ideal time to do this is around the 2 week mark ahead of release.<span data-sheets-value=\"{\"1\":2,\"2\":\"networks and expands on it's user created list of playlists\"}\" data-sheets-userformat=\"{\"2\":513,\"3\":{\"1\":0},\"12\":0}\"><br \/><\/span><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-6-0-5\" class=\"module module-text text-3701-6-0-5  repeat \">\n    \n    <ul>\n<li><strong>5. DRIVE SPOTIFY PRE-SAVES:<\/strong><span class=\"ILfuVd\"><span class=\"hgKElc\"> Spotify pre-saves are essentially the digital streaming equivalent of pre-ordering an album. If a user pre-saves a song or album on Spotify it will automatically appear on their Songs or Albums list as soon as it&#8217;s released. <\/span><\/span>We send out Spotify Pre-Saves 1 week before your release date and that&#8217;s a perfect time to hammer it out to fans.<span data-sheets-value=\"{\"1\":2,\"2\":\"networks and expands on it's user created list of playlists\"}\" data-sheets-userformat=\"{\"2\":513,\"3\":{\"1\":0},\"12\":0}\"><br \/><\/span><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-6-0-6\" class=\"module module-text text-3701-6-0-6  repeat \">\n    \n    <ul>\n<li><strong>6. COMPLETE THE CYGNUS SPOTIFY SUBMISSION FORM:<\/strong><span class=\"ILfuVd\"><span class=\"hgKElc\"> We can provide Spotify with <\/span><\/span><span data-sheets-value=\"{\"1\":2,\"2\":\"networks and expands on it's user created list of playlists\"}\" data-sheets-userformat=\"{\"2\":513,\"3\":{\"1\":0},\"12\":0}\">an update on any significant marketing or promo updates prior to release (that we think will impact on the record&#8217;s performance on Spotify), and to update Spotify on the same post-release, since it&#8217;s not currently possible to share those types of updates with us via Spotify For Artists. <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfprTOpFPGxpfMUyCQngVAlRAODqrGERztrkcuJg3TAnRBSGQ\/viewform\" target=\"_blank\" rel=\"noopener\"><strong>SPOTIFY Editorial: Significant Press Updates.<\/strong><\/a><br \/><\/span><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-6-0-7\" class=\"module module-text text-3701-6-0-7  repeat \">\n    \n    <ul>\n<li><strong>7. FREQUENTLY VISIT Spotify for Artists NEWS:<\/strong>\u00a0 <a href=\"https:\/\/artists.spotify.com\/blog\"><strong>Visit NEWS on Spotify.<\/strong><\/a><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-6-0-8\" class=\"module module-text text-3701-6-0-8  repeat \">\n    \n    <ul>\n<li><strong>8. FREQUENTLY VISIT Spotify Best Advice Series:<\/strong>\u00a0<a href=\"https:\/\/artists.spotify.com\/videos\/best-advice\"> <strong>Visit Spotifys Best Advice.<\/strong><\/a><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-6-0-9\" class=\"module module-text text-3701-6-0-9  repeat \">\n    \n    <ul>\n<li><strong>9. READ BEHINDS THE PLAYLISTS:<\/strong> <a href=\"https:\/\/artists.spotify.com\/blog\/behind-the-playlists-your-questions-answered-by-our-playlist-editors\"><strong>Behind The Playlists.<\/strong><\/a><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-6-0-10\" class=\"module module-text text-3701-6-0-10  repeat \">\n    \n    <ul>\n<li><strong>10. PITCH TO SPOTIFY:<\/strong> <span class=\"Type__TypeElement-sc-9snywk-0 ghESbY ArticleModule__Introduction-sc-1ych1qx-2 fGAoSF\">Covered in detail further down.<\/span><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\t\t<div class=\"themify_builder_sub_row module_subrow clearfix sub_row_6-0-11\">\n\t\t                    <div class=\"subrow_inner \" >\n                                       <div  class=\"col3-1 sub_column module_column first sub_column_post_3701 sub_column_6-0-11-0\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n    <!-- module image -->\n    <div  id=\"image-3701-sub_row_6-0-11-0-0\" class=\"module module-image image-3701-sub_row_6-0-11-0-0  image-top  \">\n\n        \n        <div class=\"image-wrap\">\n                            <img loading=\"lazy\" width=\"640\" height=\"640\" src=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/dub.jpg\" class=\" wp-post-image wp-image-3849\" alt=\"dub\" srcset=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/dub.jpg 640w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/dub-300x300.jpg 300w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/dub-150x150.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n                        <\/div>\n                                   <\/div>\n\t\t               <div  class=\"col3-1 sub_column module_column middle sub_column_post_3701 sub_column_6-0-11-1\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n    <!-- module image -->\n    <div  id=\"image-3701-sub_row_6-0-11-1-0\" class=\"module module-image image-3701-sub_row_6-0-11-1-0  image-top  \">\n\n        \n        <div class=\"image-wrap\">\n                            <img loading=\"lazy\" width=\"640\" height=\"640\" src=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/stud.jpg\" class=\" wp-post-image wp-image-3851\" alt=\"stud\" srcset=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/stud.jpg 640w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/stud-300x300.jpg 300w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/stud-150x150.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n                        <\/div>\n                                   <\/div>\n\t\t               <div  class=\"col3-1 sub_column module_column last sub_column_post_3701 sub_column_6-0-11-2\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n    <!-- module image -->\n    <div  id=\"image-3701-sub_row_6-0-11-2-0\" class=\"module module-image image-3701-sub_row_6-0-11-2-0  image-top  \">\n\n        \n        <div class=\"image-wrap\">\n                            <img loading=\"lazy\" width=\"640\" height=\"640\" src=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/tech.jpg\" class=\" wp-post-image wp-image-3850\" alt=\"tech\" srcset=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/tech.jpg 640w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/tech-300x300.jpg 300w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/tech-150x150.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n                        <\/div>\n                                   <\/div>\n\t\t                    <\/div>\n                <\/div><!-- \/themify_builder_sub_row -->\n                                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n\t\t<div  class=\"tb-column col4-1 last module_column tb_3701_column module_column_1 module_column_3701-6-1\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-3701-6-1-0\" class=\"module module-text text-3701-6-1-0  repeat \">\n    \n    <h5><a name=\"promocards\"><\/a><\/h5>\n<h5><strong><em>It also helps a lot if the label&#8230;<\/em><br \/><\/strong><\/h5><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-6-1-1\" class=\"module module-text text-3701-6-1-1  repeat \">\n    \n    <ul>\n<li><span data-sheets-value=\"{\"1\":2,\"2\":\"Is carrying out comprehensive marketing campaigns\"}\" data-sheets-userformat=\"{\"2\":513,\"3\":{\"1\":0},\"12\":0}\">Is carrying out comprehensive marketing campaigns<\/span>.<\/li>\n<li><span data-sheets-value=\"{\"1\":2,\"2\":\"has secured high profile interviews, newspieces, reviews and features\"}\" data-sheets-userformat=\"{\"2\":513,\"3\":{\"1\":0},\"12\":0}\">Has secured high profile interviews, new spieces, reviews and features.<\/span><\/li>\n<li>H<span data-sheets-value=\"{\"1\":2,\"2\":\"has secured premiers that come out on release day and link to Spotify\"}\" data-sheets-userformat=\"{\"2\":513,\"3\":{\"1\":0},\"12\":0}\">as secured premiers on release day which link to Spotify.<\/span><\/li>\n<li><span data-sheets-value=\"{\"1\":2,\"2\":\"are fangating to releases, playlists and artists on Spotify\"}\" data-sheets-userformat=\"{\"2\":513,\"3\":{\"1\":0},\"12\":0}\">Is fan-gating to releases, playlists and artists on Spotify.<\/span><\/li>\n<li><span data-sheets-value=\"{\"1\":2,\"2\":\"have secured high profile DJ and Radio support\"}\" data-sheets-userformat=\"{\"2\":513,\"3\":{\"1\":0},\"12\":0}\">Has secured high profile DJ and Radio support.<\/span><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n    <!-- module image -->\n    <div  id=\"image-3701-6-1-2\" class=\"module module-image image-3701-6-1-2  image-top  \">\n\n        \n        <div class=\"image-wrap\">\n                            <img loading=\"lazy\" width=\"640\" height=\"640\" src=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/bass.jpg\" class=\" wp-post-image wp-image-3848\" alt=\"bass\" srcset=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/bass.jpg 640w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/bass-300x300.jpg 300w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/bass-150x150.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n\n\n<!-- module text -->\n<div  id=\"text-3701-6-1-3\" class=\"module module-text text-3701-6-1-3  repeat \">\n    \n    <ul>\n<li>Has content already featured in well performing playlists.<\/li>\n<li>Has a large and engaged fanbase outside of Spotify.<\/li>\n<li>Monitors their content on Spotify for Artists and analyse any trends.<\/li>\n<li>Makes use of <strong><a href=\"https:\/\/promocards.byspotify.com\/artists\">Spotify promo cards<\/a><\/strong>.\u00a0<\/li>\n<li>Makes use of <a href=\"https:\/\/newsroom.spotify.com\/2020-10-14\/spotify-launches-new-audio-experience-combining-music-and-talk-content\/\"><strong>Spotify shows<\/strong>.\u00a0<\/a><\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_7 themify_builder_3701_row module_row_3701-7\">\n\t\t\t\t                                <div class=\"row_inner \" >\n\n                                    \n\t\t<div  class=\"tb-column col-full first module_column tb_3701_column module_column_0 module_column_3701-7-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n    <!-- module buttons -->\n    <div  id=\"buttons-3701-7-0-0\" class=\"module module-buttons buttons-3701-7-0-0  \">\n\n        \n        <div class=\"module-buttons xlarge circle\">\n            \t\t\t\t<div class=\"module-buttons-item  buttons-horizontal\">\n\t\t\t\t\t<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfprTOpFPGxpfMUyCQngVAlRAODqrGERztrkcuJg3TAnRBSGQ\/viewform\" class=\"ui builder_button green\" target=\"_blank\" rel=\"noopener\"><span>SPOTIFY Editorial: Significant Press Updates<\/span><\/a>                <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n\n\n<!-- module text -->\n<div  id=\"text-3701-7-0-1\" class=\"module module-text text-3701-7-0-1  repeat \">\n    \n    <h4 style=\"text-align: center;\">For Cygnus Music clients only \/ Use this form to update us if you have any significant updates to your submission. We can email the team at Spotify.<\/h4><\/div>\n<!-- \/module text -->\n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_8 themify_builder_3701_row module_row_3701-8\">\n\t\t\t\t                                <div class=\"row_inner \" >\n\n                                    \n\t\t<div  class=\"tb-column col4-1 first module_column tb_3701_column module_column_0 module_column_3701-8-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n    <!-- module image -->\n    <div  id=\"image-3701-8-0-0\" class=\"module module-image image-3701-8-0-0 rounded image-top  \">\n\n        \n        <div class=\"image-wrap\">\n                            <img src=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/Dan-220x256.jpg\" width=\"220\" class=\" wp-post-image wp-image-3931\" alt=\"Dan\" srcset=\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/Dan-220x256.jpg 220w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/Dan-257x300.jpg 257w, https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2021\/03\/Dan.jpg 315w\" sizes=\"(max-width: 220px) 100vw, 220px\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n            <\/div>\n    <!-- \/module image -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n\t\t<div  class=\"tb-column col4-3 last module_column tb_3701_column module_column_1 module_column_3701-8-1\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-3701-8-1-0\" class=\"module module-text text-3701-8-1-0  repeat \">\n    \n    <h3><strong>Dan\u2019s Pro Tip<\/strong><\/h3>\n<p>&#8220;Spotify editorial can also be achieved many weeks after a release has come out, so if you&#8217;re not picked up straight away keep promoting hard. A notable trend on Spotify is Organic reach >> initiates Algorithmic traction >> sparks Editorial placement. So, your first and foremost priority should be to get as much organic engagement as possible using the advice in this article.&#8221;<\/p>\n<p><strong>Dan Robertson: Cygnus Music Director<\/strong><\/p><\/div>\n<!-- \/module text -->\n\n\n    <!-- module buttons -->\n    <div  id=\"buttons-3701-8-1-1\" class=\"module module-buttons buttons-3701-8-1-1  \">\n\n        \n        <div class=\"module-buttons xlarge rounded\">\n            \t\t\t\t<div class=\"module-buttons-item  buttons-horizontal\">\n\t\t\t\t\t<a href=\"https:\/\/www.cygnusmusic.net\/resources\/parity\/\" class=\"ui builder_button purple\" ><span>Why Parity is Important!<\/span><\/a>                <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t\t<div  class=\"themify_builder_row module_row clearfix repeat module_row_9 themify_builder_3701_row module_row_3701-9\">\n\t\t\t\t                                <div class=\"row_inner \" >\n\n                                    \n\t\t<div  class=\"tb-column col-full first module_column tb_3701_column module_column_0 module_column_3701-9-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-3701-9-0-0\" class=\"module module-text text-3701-9-0-0  repeat \">\n    \n    <h3><strong>Pitching to Spotifys editorial team<br \/><\/strong><\/h3><\/div>\n<!-- \/module text -->\n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t\t<div  class=\"themify_builder_row module_row clearfix module_row_10 themify_builder_3701_row module_row_3701-10\">\n\t\t\t\t                                <div class=\"row_inner \" >\n\n                                    \n\t\t<div  class=\"tb-column col3-2 first module_column tb_3701_column module_column_0 module_column_3701-10-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-3701-10-0-0\" class=\"module module-text text-3701-10-0-0  fullcover \">\n    \n    <h5><strong>Once you have done all of the above, you are now in the best possible possition to pitch to Spotifys editorial team. Here&#8217;s what you need to do.<\/strong><\/h5>\n<p>\u00a0<\/p>\n<ul>\n<li>Login to <strong>Spotify for Artists > Music > Upcoming<\/strong>.<\/li>\n<li>Pick the 1 track that stands out and the one you think will connect the most with the listeners.<\/li>\n<li><strong>Editors love to learn about<\/strong> <strong>context and community<\/strong>. The who, what, why, when, where, and how of your track. Who made it? Why did you make it? When was it made? Where did you make it? M<span data-sheets-value=\"{\"1\":2,\"2\":\"Make sure the story behind your song\/track is engaging \"}\" data-sheets-userformat=\"{\"2\":513,\"3\":{\"1\":0},\"12\":0}\">ake sure the story behind your song\/track is engaging<\/span>.<\/li>\n<li><span data-sheets-value=\"{\"1\":2,\"2\":\"Be as accurate as possible with tagging the Genre, Moods, Style and Language, as this defines what playlists it could sit in\"}\" data-sheets-userformat=\"{\"2\":513,\"3\":{\"1\":0},\"12\":0}\">Be as accurate as possible with tagging the Genre, Moods, Style and Language, as this defines what playlists it could sit in.<\/span> <strong>Both <a href=\"https:\/\/blog.sonicbids.com\/spotify-algorithmic-editorial\">editorial and algorthytmic playlists<\/a> depend on good tagging<\/strong>.<\/li>\n<li>Point out any previous success an artist has had on Spotify.<\/li>\n<li>As a label or an artist manager, read through what your artists have pitched and if it lacks information, edit it and save your changes.<\/li>\n<li>To give your track the best chance of getting playlisted\u2014either editorially or algorithmically\u2014we recommend pitching your song at least 10 days in advance of it being released.<\/li>\n<\/ul>\n<h5><strong>If you get playlisted let us know via <a href=\"info@cygnusmusic.net\">info@cygnusmusic.net<\/a> and we&#8217;ll share the news, good luck! <br \/><\/strong><\/h5><\/div>\n<!-- \/module text -->\n\t\t<div class=\"themify_builder_sub_row module_subrow clearfix sub_row_10-0-1\">\n\t\t                    <div class=\"subrow_inner \" >\n                                       <div  class=\"col-full sub_column module_column first sub_column_post_3701 sub_column_10-0-1-0\"> \n                                                      <\/div>\n\t\t                    <\/div>\n                <\/div><!-- \/themify_builder_sub_row -->\n                                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n\t\t<div  class=\"tb-column col3-1 last module_column tb_3701_column module_column_1 module_column_3701-10-1\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-3701-10-1-0\" class=\"module module-text text-3701-10-1-0  repeat \">\n    \n    <h3><strong>Extra Help<\/strong><\/h3><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-10-1-1\" class=\"module module-text text-3701-10-1-1  repeat \">\n    \n    <ul>\n<li>\n<h5><strong><a href=\"https:\/\/artists.spotify.com\/faq\/promotion#pitching-music-to-playlist-editors\">How to pitch to Spotify Editors <\/a><\/strong><\/h5>\n<\/li>\n<li>\n<h5><strong><a href=\"https:\/\/artists.spotify.com\/video\/how-to-get-playlisted\">How to get playlisted<\/a><\/strong><\/h5>\n<\/li>\n<li>\n<h5><strong><a href=\"https:\/\/blog.sonicbids.com\/spotify-algorithmic-editorial\"><span id=\"hs_cos_wrapper_name\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\">Algorithmic vs Editorial<\/span><\/a><\/strong><\/h5>\n<\/li>\n<li>\n<h5 class=\"entry-title\"><strong><a href=\"https:\/\/playlistradar.com\/spotify-101-understanding-the-spotify-playlist-landscape\/\">Understanding the Spotify Playlist Landscape<\/a><\/strong><\/h5>\n<\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-10-1-2\" class=\"module module-text text-3701-10-1-2  repeat \">\n    \n    <h4><a name=\"promocards\"><\/a><strong>things to avoid on spotify<\/strong><\/h4><\/div>\n<!-- \/module text -->\n\n\n<!-- module text -->\n<div  id=\"text-3701-10-1-3\" class=\"module module-text text-3701-10-1-3  repeat \">\n    \n    <ul>\n<li>Fast tracking releases with less than a 3 week lead in time.<\/li>\n<li>Skimming through the pitching process.<\/li>\n<li>Not checking over your artists pitch to Spotify if you are a label.<\/li>\n<li>Companies that offer playlist placements for a fee.<\/li>\n<li>Artificial stream boosters, Spotify pull content and ban labels who do this.<\/li>\n<\/ul><\/div>\n<!-- \/module text -->\n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t\t<div  class=\"themify_builder_row module_row clearfix module_row_11 themify_builder_3701_row module_row_3701-11\">\n\t\t\t\t                                <div class=\"row_inner \" >\n\n                                    \n\t\t<div  class=\"tb-column col-full first module_column tb_3701_column module_column_0 module_column_3701-11-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-3701-11-0-0\" class=\"module module-text text-3701-11-0-0  repeat \">\n    \n    <h2><strong>FAQ&#8217;s<\/strong><\/h2><\/div>\n<!-- \/module text -->\n\n\n    <!-- module buttons -->\n    <div  id=\"buttons-3701-11-0-1\" class=\"module module-buttons buttons-3701-11-0-1  \">\n\n        \n        <div class=\"module-buttons normal rounded\">\n            \t\t\t\t<div class=\"module-buttons-item  buttons-horizontal\">\n\t\t\t\t\t<a href=\"https:\/\/www.cygnusmusic.net\/resources\/getting-into-playlists-faqs\/\" class=\"ui builder_button purple\" target=\"_blank\" rel=\"noopener\"><span>How do I get in to official store playlists? FAQ's<\/span><\/a>                <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n\t\t<div class=\"themify_builder_sub_row module_subrow clearfix sub_row_11-0-2\">\n\t\t                    <div class=\"subrow_inner \" >\n                                       <div  class=\"col4-2 sub_column module_column first sub_column_post_3701 sub_column_11-0-2-0\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-3701-sub_row_11-0-2-0-0\" class=\"module module-text text-3701-sub_row_11-0-2-0-0  repeat \">\n    \n    <p><strong>Q: How does Cygnus Music liaise directly with Spotify staff about playlisting?<\/strong> A: Spotify only accept pitches via Spotify for Artists. We do however email the editorial teams at Spotify with significant press updates after your pitch has been made. <strong>We can also present high priority projects to Spotify&#8217;s editorial team.<\/strong> These priorities can then lead on to further discussion and a meeting with Spotify. These meetings can then lead on to\u00a0 a Spotify artist partnership and Spotify marketing support.<\/p>\n<p><strong>Q: How do I update Spotify after my pitch has been done? <\/strong>A: Providing that it&#8217;s &#8220;highly significant&#8221; and we agree that it will impact on the record&#8217;s performance on Spotify, we will write to the editorial team with an update. To do this complete our feature submission form and highlight this is in addition to a submission you have made.<\/p>\n<p><strong>Q: I can&#8217;t see my forthcoming release in Spotify for Artists? <\/strong>A: If you&#8217;ve just submitted it to us please allow around a week for it to be delivered and fully ingested by Spotify. If your 2 weeks out and you can&#8217;t see it, email us at <a href=\"support@cygnusmusic.net\">support@cygnusmusic.net<\/a> and we&#8217;ll look in to it as a priority.<strong> If you are a featuring artist you won&#8217;t be able to pitch a release, the same applies for Various Artists releases.<br \/><\/strong><\/p>\n<p><strong>Q: How will I find out if I get playlisted? <\/strong>A: The artist will receive an email from Spotify and you&#8217;ll find the release displayed on <strong>Spotify for Artists > Music > Playlists.<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>\u00a0<\/p><\/div>\n<!-- \/module text -->\n                        <\/div>\n                                   <\/div>\n\t\t               <div  class=\"col4-2 sub_column module_column last sub_column_post_3701 sub_column_11-0-2-1\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-3701-sub_row_11-0-2-1-0\" class=\"module module-text text-3701-sub_row_11-0-2-1-0  repeat \">\n    \n    <p><strong>Q: I&#8217;m interested in a takeover of an official Spotify playlist, how does this come about?<\/strong> A: This happens in one of two ways, 1. We submit these requests to Spotify along with the details of any forthcoming projects, 2. Spotify reach out to us and we&#8217;ll contact the label\/artist asking for the various assets needed for the takeover.<\/p>\n<p><strong>Q: How do I contact a curator at Spotify? <\/strong>A: Anyone can pitch music through Spotify for Artists, that\u2019s the place where ALL editors go to look for new music\u2014it\u2019s your line to contacting Spotifys editors.<\/p>\n<p><strong>Q: If placed on a Spotify playlist, how long does the song stay active on the playlist? <\/strong>A: This depends on a bunch of things\u2014the update schedule of the playlist, the type of playlist, the playlist\u2019s audience, and the performance of the song within the playlist. Some playlists like <a class=\"Link__defaultComponent-sc-170gxkp-0 iVkXxc  \" href=\"https:\/\/open.spotify.com\/playlist\/37i9dQZF1DWWwaxRea1LWS?si=fm8Ml9wPRRO1xwgchGCMgQ\" target=\"_blank\" rel=\"noopener noreferrer\">#ThrowbackThursday<\/a> and <a class=\"Link__defaultComponent-sc-170gxkp-0 iVkXxc  \" href=\"https:\/\/open.spotify.com\/playlist\/37i9dQZF1DX4JAvHpjipBk?si=604PNwiMR6-6806rRPXwBQ\" target=\"_blank\" rel=\"noopener noreferrer\">New Music Friday<\/a> update each week with a full slate of new content. Others, like <a class=\"Link__defaultComponent-sc-170gxkp-0 iVkXxc  \" href=\"https:\/\/open.spotify.com\/playlist\/37i9dQZF1DWWBHeXOYZf74?si=T0C5pzJ1SFGiMDxnAdqGXw\" target=\"_blank\" rel=\"noopener noreferrer\">POLLEN<\/a>, may update at different cadences depending on the type of playlist they are and what\u2019s best for the experience within that type of playlist (mood versus workout, etc.).<\/p><\/div>\n<!-- \/module text -->\n                        <\/div>\n                                   <\/div>\n\t\t                    <\/div>\n                <\/div><!-- \/themify_builder_sub_row -->\n                                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t\t<div  class=\"themify_builder_row module_row clearfix module_row_12 themify_builder_3701_row module_row_3701-12\">\n\t\t\t\t                                <div class=\"row_inner \" >\n\n                                    \n\t\t<div  class=\"tb-column col3-1 first module_column tb_3701_column module_column_0 module_column_3701-12-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n    <!-- module buttons -->\n    <div  id=\"buttons-3701-12-0-0\" class=\"module module-buttons buttons-3701-12-0-0  \">\n\n        \n        <div class=\"module-buttons xlarge circle\">\n            \t\t\t\t<div class=\"module-buttons-item  buttons-horizontal\">\n\t\t\t\t\t<a href=\"https:\/\/www.cygnusmusic.net\/resources\/maximise-sales\/#sights\" class=\"ui builder_button purple\" target=\"_blank\" rel=\"noopener\"><span>more about Spotify<\/span><\/a>                <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n\t\t<div  class=\"tb-column col3-1 middle module_column tb_3701_column module_column_1 module_column_3701-12-1\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n    <!-- module buttons -->\n    <div  id=\"buttons-3701-12-1-0\" class=\"module module-buttons buttons-3701-12-1-0  \">\n\n        \n        <div class=\"module-buttons xlarge circle\">\n            \t\t\t\t<div class=\"module-buttons-item  buttons-horizontal\">\n\t\t\t\t\t<a href=\"https:\/\/www.cygnusmusic.net\/resources\/maximise-sales\/\" class=\"ui builder_button purple\" target=\"_blank\" rel=\"noopener\"><span>Maxmise Your Sales<\/span><\/a>                <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n\t\t<div  class=\"tb-column col3-1 last module_column tb_3701_column module_column_2 module_column_3701-12-2\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n    <!-- module buttons -->\n    <div  id=\"buttons-3701-12-2-0\" class=\"module module-buttons buttons-3701-12-2-0  \">\n\n        \n        <div class=\"module-buttons xlarge circle\">\n            \t\t\t\t<div class=\"module-buttons-item  buttons-horizontal\">\n\t\t\t\t\t<a href=\"https:\/\/www.cygnusmusic.net\/\" class=\"ui builder_button purple\" target=\"_blank\" rel=\"noopener\"><span>Visit Cygnus Music<\/span><\/a>                <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pitching to SpotifyEssential for every release you do! Summary Make sure both the label and artists are using Spotify for Artists as often as possible. Use the advice below to best position yourself and your releases for Spotify playlist support. Ensure every release has a track submitted to Spotify via Spotify for Artists. Use Spotifys [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"spay_email":""},"_links":{"self":[{"href":"https:\/\/www.cygnusmusic.net\/resources\/wp-json\/wp\/v2\/pages\/3701"}],"collection":[{"href":"https:\/\/www.cygnusmusic.net\/resources\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cygnusmusic.net\/resources\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cygnusmusic.net\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cygnusmusic.net\/resources\/wp-json\/wp\/v2\/comments?post=3701"}],"version-history":[{"count":206,"href":"https:\/\/www.cygnusmusic.net\/resources\/wp-json\/wp\/v2\/pages\/3701\/revisions"}],"predecessor-version":[{"id":19818,"href":"https:\/\/www.cygnusmusic.net\/resources\/wp-json\/wp\/v2\/pages\/3701\/revisions\/19818"}],"wp:attachment":[{"href":"https:\/\/www.cygnusmusic.net\/resources\/wp-json\/wp\/v2\/media?parent=3701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}