Spotify for Artists<\/strong> is a powerful promotional platform designed to provide artists and labels with the opportunity to expand their music\u2019s reach on Spotify. Among its many specialised features, such as its detailed audience statistics<\/strong>, its campaign kit stands out<\/strong>. These tools help artists attract new listeners, engage with existing fans, and optimise their marketing and PR efforts.\u00a0<\/span><\/p>\n Simply, Spotify decided that there was value in targeted marketing<\/strong> compared to mass marketing. The tools that can be found in the campaign kit offer artists a more simple and targeted approach<\/strong> to music marketing. Some of these range from free tools<\/strong> to paid-for services<\/strong>. Here\u2019s a detailed look at what campaigns on Spotify for Artists entail and what they offer.<\/span><\/p><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t Spotify Marquee<\/strong> is a paid promotional tool that allows artists to create full-screen, sponsored recommendations for their new releases. <\/span><\/p>\n These pop-up notifications appear to users who have shown an interest in the artist\u2019s music, such as those who have saved or streamed their songs.<\/span><\/p><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t The minimum budget is $100 USD (or equivalent in local currency), with a maximum budget of $10,000 USD. You must have at least 5,000 streams over the last 28 days or more than 1,000 followers in at least one of the target markets to qualify. Accessed on Spotify for Artists.\u00a0<\/em><\/span><\/p><\/div>\n\n\n\n\n To boost streams and visibility for new releases by reaching an audience that is already inclined to enjoy the artist\u2019s music.<\/span><\/p><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t Showcase<\/strong> allows you to promote your music to likely listeners at any time with a mobile banner at the top of Spotify\u2019s Home Page. “Likely listeners” are listeners that may take an interest in your music due to their listening patterns – they\u00a0will not\u00a0<\/strong>have streamed your music in the past 28 days.\u00a0<\/span><\/p><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t You pay per click, usually between $0.30 and $0.40, depending on your targeting. To qualify, you need at least 1,000 streams in the past 28 days from any of Spotify’s 30 targetable countries. Accessed on Spotify for Artists.<\/em><\/span><\/p><\/div>\n\n\n\n\n To boost streams and visibility for new releases by reaching an audience that is already inclined to enjoy the artist\u2019s music.<\/span><\/p><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t Playlist pitching<\/strong> is a feature that allows artists and their teams to submit unreleased music directly to Spotify\u2019s editorial team for consideration in Spotify\u2019s curated playlists and inclusion into release radar. <\/span><\/p><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t Free to any Spotify for Artist\u2019s user. You need to pitch\u00a0at least 7 days before release day. <\/strong>Accessed on Spotify for Artists.<\/em><\/span><\/p><\/div>\n\n\n\n\n To provide a direct channel for artists to promote their music to Spotify\u2019s editorial team, increasing the chances of being featured on influential playlists.<\/span><\/p><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t Spotify Discovery Mode<\/strong> is a promotional tool that allows artists to prioritise specific tracks for inclusion in personalised listening sessions like Radio and Autoplay. By opting in, artists can boost the likelihood of their tracks being recommended to new listeners. Statistical modelling shows that, on average, artists see +50% in saves<\/strong>, +44% in user playlist adds<\/strong>, and +37% in follows<\/strong> during the first month of Discovery Mode.<\/span><\/p><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t1. Spotify Marquee<\/h4><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
What is it?<\/h3> \n
![\"Screenshot](\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-06-at-15.21.01.png\")
\n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\tWhat Can It Offer? <\/h3> \n
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Budget<\/h3> \n
Purpose<\/h3> \n
2. Showcase<\/h4><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
![\"Screenshot](\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-06-at-15.22.18.png\")
\n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\tWhat is it?<\/h3> \n
What Can It Offer? <\/h3> \n
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Budget<\/h3> \n
Purpose<\/h3> \n
3. Pitching to playlists<\/h4><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
What is it?<\/h3> \n
![\"Screenshot](\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-06-at-15.26.28.png\")
\n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\tWhat Can It Offer? <\/h3> \n
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Budget<\/h3> \n
Purpose<\/h3> \n
4. Spotify Discovery Mode<\/h4><\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n <\/div>\n \n <\/div>\n \n\t\t\t\n\t\t\n\t\t\t
![\"Screenshot](\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-06-at-15.24.03.png\")
\n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\tWhat is it?<\/h3> \n
What Can It Offer? <\/h3> \n
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\n
Budget<\/h3> \n
![\"Screenshot](\"https:\/\/www.cygnusmusic.net\/resources\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-06-at-15.28.16.png\")
\n <\/div>\n \n \n \n <\/div>\n \n\n <\/div>\n \t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t