{"id":13582,"date":"2023-09-05T17:28:28","date_gmt":"2023-09-05T16:28:28","guid":{"rendered":"https:\/\/www.cygnusmusic.net\/resources\/?page_id=13582"},"modified":"2024-05-09T14:36:42","modified_gmt":"2024-05-09T13:36:42","slug":"verticals","status":"publish","type":"page","link":"https:\/\/www.cygnusmusic.net\/resources\/verticals\/","title":{"rendered":"Verticals"},"content":{"rendered":"<div id=\"themify_builder_content-13582\" data-postid=\"13582\" class=\"themify_builder_content themify_builder_content-13582 themify_builder\">\n\n    \t\n\t\t<!-- module_row -->\n\t\t\t<div  class=\"themify_builder_row module_row clearfix repeat fullwidth module_row_0 themify_builder_13582_row module_row_13582-0\">\n\t\t\t\t                                <div class=\"row_inner \" >\n\n                                    \n\t\t<div  class=\"tb-column col-full first module_column tb_13582_column module_column_0 module_column_13582-0-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-13582-0-0-0\" class=\"module module-text text-13582-0-0-0  repeat \">\n    \n    <p><span style=\"font-weight: 400;\"><strong>Audience verticals are crucial in music marketing<\/strong> as they allow artists &#038; labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively. <\/span><strong>This approach enhances engagement<\/strong>, increases the likelihood of converting listeners into fans, and maximises the impact of marketing campaigns.<\/p><\/div>\n<!-- \/module text -->\n\t\t<div class=\"themify_builder_sub_row module_subrow clearfix fullcover sub_row_0-0-1\">\n\t\t                    <div class=\"subrow_inner \" >\n                                       <div  class=\"col-full sub_column module_column first sub_column_post_13582 sub_column_0-0-1-0\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-13582-sub_row_0-0-1-0-0\" class=\"module module-text text-13582-sub_row_0-0-1-0-0  repeat \">\n    \n    <p>Series 1: PHONK<\/p><\/div>\n<!-- \/module text -->\n\n\n    <!-- module buttons -->\n    <div  id=\"buttons-13582-sub_row_0-0-1-0-1\" class=\"module module-buttons buttons-13582-sub_row_0-0-1-0-1  \">\n\n        \n        <div class=\"module-buttons large rounded\">\n            \t\t\t\t<div class=\"module-buttons-item  buttons-horizontal\">\n\t\t\t\t\t<a href=\"https:\/\/www.cygnusmusic.net\/resources\/verticles-phonk\/\" class=\"ui builder_button\" ><span>PHONK<\/span><\/a>                <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n                        <\/div>\n                                   <\/div>\n\t\t                    <\/div>\n                <\/div><!-- \/themify_builder_sub_row -->\n                \t\t<div class=\"themify_builder_sub_row module_subrow clearfix repeat-x sub_row_0-0-2\">\n\t\t                    <div class=\"subrow_inner \" >\n                                       <div  class=\"col-full sub_column module_column first sub_column_post_13582 sub_column_0-0-2-0\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-13582-sub_row_0-0-2-0-0\" class=\"module module-text text-13582-sub_row_0-0-2-0-0  repeat \">\n    \n    <p>Series 2: DEEP HOUSE<\/p><\/div>\n<!-- \/module text -->\n\n\n    <!-- module buttons -->\n    <div  id=\"buttons-13582-sub_row_0-0-2-0-1\" class=\"module module-buttons buttons-13582-sub_row_0-0-2-0-1  \">\n\n        \n        <div class=\"module-buttons large rounded\">\n            \t\t\t\t<div class=\"module-buttons-item  buttons-horizontal\">\n\t\t\t\t\t<a href=\"https:\/\/www.cygnusmusic.net\/resources\/verticals-deephouse\/\" class=\"ui builder_button\" ><span>DEEP HOUSE<\/span><\/a>                <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n                        <\/div>\n                                   <\/div>\n\t\t                    <\/div>\n                <\/div><!-- \/themify_builder_sub_row -->\n                \t\t<div class=\"themify_builder_sub_row module_subrow clearfix repeat-x sub_row_0-0-3\">\n\t\t                    <div class=\"subrow_inner \" >\n                                       <div  class=\"col-full sub_column module_column first sub_column_post_13582 sub_column_0-0-3-0\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-13582-sub_row_0-0-3-0-0\" class=\"module module-text text-13582-sub_row_0-0-3-0-0  repeat \">\n    \n    <p>Series 3: LOFI<\/p><\/div>\n<!-- \/module text -->\n\n\n    <!-- module buttons -->\n    <div  id=\"buttons-13582-sub_row_0-0-3-0-1\" class=\"module module-buttons buttons-13582-sub_row_0-0-3-0-1  \">\n\n        \n        <div class=\"module-buttons large rounded\">\n            \t\t\t\t<div class=\"module-buttons-item  buttons-horizontal\">\n\t\t\t\t\t<a href=\"https:\/\/www.cygnusmusic.net\/resources\/lofivertical\/\" class=\"ui builder_button\" ><span>LOFI<\/span><\/a>                <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n                        <\/div>\n                                   <\/div>\n\t\t                    <\/div>\n                <\/div><!-- \/themify_builder_sub_row -->\n                \t\t<div class=\"themify_builder_sub_row module_subrow clearfix repeat-x sub_row_0-0-4\">\n\t\t                    <div class=\"subrow_inner \" >\n                                       <div  class=\"col-full sub_column module_column first sub_column_post_13582 sub_column_0-0-4-0\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-13582-sub_row_0-0-4-0-0\" class=\"module module-text text-13582-sub_row_0-0-4-0-0  repeat \">\n    \n    <p>Series 4: Hip Hop<\/p><\/div>\n<!-- \/module text -->\n\n\n    <!-- module buttons -->\n    <div  id=\"buttons-13582-sub_row_0-0-4-0-1\" class=\"module module-buttons buttons-13582-sub_row_0-0-4-0-1  \">\n\n        \n        <div class=\"module-buttons large rounded\">\n            \t\t\t\t<div class=\"module-buttons-item  buttons-horizontal\">\n\t\t\t\t\t<a href=\"https:\/\/www.cygnusmusic.net\/resources\/hiphopvertical\/\" class=\"ui builder_button\" ><span>Hip Hop<\/span><\/a>                <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n                        <\/div>\n                                   <\/div>\n\t\t                    <\/div>\n                <\/div><!-- \/themify_builder_sub_row -->\n                \t\t<div class=\"themify_builder_sub_row module_subrow clearfix repeat-x sub_row_0-0-5\">\n\t\t                    <div class=\"subrow_inner \" >\n                                       <div  class=\"col-full sub_column module_column first sub_column_post_13582 sub_column_0-0-5-0\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-13582-sub_row_0-0-5-0-0\" class=\"module module-text text-13582-sub_row_0-0-5-0-0  repeat \">\n    \n    <p>Series 5: Bass Music<\/p><\/div>\n<!-- \/module text -->\n\n\n    <!-- module buttons -->\n    <div  id=\"buttons-13582-sub_row_0-0-5-0-1\" class=\"module module-buttons buttons-13582-sub_row_0-0-5-0-1  \">\n\n        \n        <div class=\"module-buttons large rounded\">\n            \t\t\t\t<div class=\"module-buttons-item  buttons-horizontal\">\n\t\t\t\t\t<a href=\"https:\/\/www.cygnusmusic.net\/resources\/bassmusic\/\" class=\"ui builder_button\" ><span>Bass Music<\/span><\/a>                <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n                        <\/div>\n                                   <\/div>\n\t\t                    <\/div>\n                <\/div><!-- \/themify_builder_sub_row -->\n                \t\t<div class=\"themify_builder_sub_row module_subrow clearfix repeat-x sub_row_0-0-6\">\n\t\t                    <div class=\"subrow_inner \" >\n                                       <div  class=\"col-full sub_column module_column first sub_column_post_13582 sub_column_0-0-6-0\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-13582-sub_row_0-0-6-0-0\" class=\"module module-text text-13582-sub_row_0-0-6-0-0  repeat \">\n    \n    <p>Series 6: Drum&#038;Bass<\/p><\/div>\n<!-- \/module text -->\n\n\n    <!-- module buttons -->\n    <div  id=\"buttons-13582-sub_row_0-0-6-0-1\" class=\"module module-buttons buttons-13582-sub_row_0-0-6-0-1  \">\n\n        \n        <div class=\"module-buttons large rounded\">\n            \t\t\t\t<div class=\"module-buttons-item  buttons-horizontal\">\n\t\t\t\t\t<a href=\"https:\/\/www.cygnusmusic.net\/resources\/drumandbassvertical\/\" class=\"ui builder_button\" ><span>Drum&Bass<\/span><\/a>                <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n                        <\/div>\n                                   <\/div>\n\t\t                    <\/div>\n                <\/div><!-- \/themify_builder_sub_row -->\n                \t\t<div class=\"themify_builder_sub_row module_subrow clearfix repeat-x sub_row_0-0-7\">\n\t\t                    <div class=\"subrow_inner \" >\n                                       <div  class=\"col-full sub_column module_column first sub_column_post_13582 sub_column_0-0-7-0\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-13582-sub_row_0-0-7-0-0\" class=\"module module-text text-13582-sub_row_0-0-7-0-0  repeat \">\n    \n    <p>Series 7: Jungle<\/p><\/div>\n<!-- \/module text -->\n\n\n    <!-- module buttons -->\n    <div  id=\"buttons-13582-sub_row_0-0-7-0-1\" class=\"module module-buttons buttons-13582-sub_row_0-0-7-0-1  \">\n\n        \n        <div class=\"module-buttons large rounded\">\n            \t\t\t\t<div class=\"module-buttons-item  buttons-horizontal\">\n\t\t\t\t\t<a href=\"https:\/\/www.cygnusmusic.net\/resources\/junglevertical\/\" class=\"ui builder_button\" ><span>Jungle<\/span><\/a>                <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n                        <\/div>\n                                   <\/div>\n\t\t                    <\/div>\n                <\/div><!-- \/themify_builder_sub_row -->\n                \t\t<div class=\"themify_builder_sub_row module_subrow clearfix repeat-x sub_row_0-0-8\">\n\t\t                    <div class=\"subrow_inner \" >\n                                       <div  class=\"col-full sub_column module_column first sub_column_post_13582 sub_column_0-0-8-0\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-13582-sub_row_0-0-8-0-0\" class=\"module module-text text-13582-sub_row_0-0-8-0-0  repeat \">\n    \n    <p>Series 8: Dubstep<\/p><\/div>\n<!-- \/module text -->\n\n\n    <!-- module buttons -->\n    <div  id=\"buttons-13582-sub_row_0-0-8-0-1\" class=\"module module-buttons buttons-13582-sub_row_0-0-8-0-1  \">\n\n        \n        <div class=\"module-buttons large rounded\">\n            \t\t\t\t<div class=\"module-buttons-item  buttons-horizontal\">\n\t\t\t\t\t<a href=\"https:\/\/www.cygnusmusic.net\/resources\/dubstep\/\" class=\"ui builder_button\" ><span>Dubstep<\/span><\/a>                <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n                        <\/div>\n                                   <\/div>\n\t\t                    <\/div>\n                <\/div><!-- \/themify_builder_sub_row -->\n                \t\t<div class=\"themify_builder_sub_row module_subrow clearfix repeat-x sub_row_0-0-9\">\n\t\t                    <div class=\"subrow_inner \" >\n                                       <div  class=\"col-full sub_column module_column first sub_column_post_13582 sub_column_0-0-9-0\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-13582-sub_row_0-0-9-0-0\" class=\"module module-text text-13582-sub_row_0-0-9-0-0  repeat \">\n    \n    <p>Series 9: Hyper Techno<\/p><\/div>\n<!-- \/module text -->\n\n\n    <!-- module buttons -->\n    <div  id=\"buttons-13582-sub_row_0-0-9-0-1\" class=\"module module-buttons buttons-13582-sub_row_0-0-9-0-1  \">\n\n        \n        <div class=\"module-buttons large rounded\">\n            \t\t\t\t<div class=\"module-buttons-item  buttons-horizontal\">\n\t\t\t\t\t<a href=\"https:\/\/www.cygnusmusic.net\/resources\/hypertechnovertical\/\" class=\"ui builder_button\" ><span>Hyper Techno<\/span><\/a>                <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n                        <\/div>\n                                   <\/div>\n\t\t                    <\/div>\n                <\/div><!-- \/themify_builder_sub_row -->\n                \t\t<div class=\"themify_builder_sub_row module_subrow clearfix repeat-x sub_row_0-0-10\">\n\t\t                    <div class=\"subrow_inner \" >\n                                       <div  class=\"col-full sub_column module_column first sub_column_post_13582 sub_column_0-0-10-0\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-13582-sub_row_0-0-10-0-0\" class=\"module module-text text-13582-sub_row_0-0-10-0-0  repeat \">\n    \n    <p>Series 10: Amapiano<\/p><\/div>\n<!-- \/module text -->\n\n\n    <!-- module buttons -->\n    <div  id=\"buttons-13582-sub_row_0-0-10-0-1\" class=\"module module-buttons buttons-13582-sub_row_0-0-10-0-1  \">\n\n        \n        <div class=\"module-buttons large rounded\">\n            \t\t\t\t<div class=\"module-buttons-item  buttons-horizontal\">\n\t\t\t\t\t<a href=\"https:\/\/www.cygnusmusic.net\/resources\/amapianovertical\/\" class=\"ui builder_button\" ><span>Amapiano<\/span><\/a>                <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n                        <\/div>\n                                   <\/div>\n\t\t                    <\/div>\n                <\/div><!-- \/themify_builder_sub_row -->\n                \t\t<div class=\"themify_builder_sub_row module_subrow clearfix repeat-y sub_row_0-0-11\">\n\t\t                    <div class=\"subrow_inner \" >\n                                       <div  class=\"col-full sub_column module_column first sub_column_post_13582 sub_column_0-0-11-0\"> \n                                                              <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-13582-sub_row_0-0-11-0-0\" class=\"module module-text text-13582-sub_row_0-0-11-0-0  repeat \">\n    \n    <p>Series 11: Reggae<\/p><\/div>\n<!-- \/module text -->\n\n\n    <!-- module buttons -->\n    <div  id=\"buttons-13582-sub_row_0-0-11-0-1\" class=\"module module-buttons buttons-13582-sub_row_0-0-11-0-1  \">\n\n        \n        <div class=\"module-buttons large rounded\">\n            \t\t\t\t<div class=\"module-buttons-item  buttons-horizontal\">\n\t\t\t\t\t<a href=\"https:\/\/www.cygnusmusic.net\/resources\/reggaevertical\/\" class=\"ui builder_button\" ><span>Reggae<\/span><\/a>                <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n                        <\/div>\n                                   <\/div>\n\t\t                    <\/div>\n                <\/div><!-- \/themify_builder_sub_row -->\n                                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t\t\n\t\t<!-- module_row -->\n\t\t\t<div  class=\"themify_builder_row module_row clearfix module_row_1 themify_builder_13582_row module_row_13582-1\">\n\t\t\t\t                                <div class=\"row_inner \" >\n\n                                    \n\t\t<div  class=\"tb-column col-full first module_column tb_13582_column module_column_0 module_column_13582-1-0\" >\n                                                                <div class=\"tb-column-inner\">\n                            \n\n<!-- module text -->\n<div  id=\"text-13582-1-0-0\" class=\"module module-text text-13582-1-0-0  repeat \">\n    \n    <p style=\"text-align: left;\"><b>This is a running series of leading genres, with a new study added each month<\/b><\/p><\/div>\n<!-- \/module text -->\n                        <\/div>\n                    \t\t<\/div>\n\t\t<!-- \/.tb-column -->\n\t\t\n\t\t\n                                <\/div>\n                                <!-- \/row_inner -->\n                        <\/div>\n                        <!-- \/module_row -->\n\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Audience verticals are crucial in music marketing as they allow artists &#038; labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences.\u00a0 By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively. This approach enhances engagement, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"spay_email":""},"_links":{"self":[{"href":"https:\/\/www.cygnusmusic.net\/resources\/wp-json\/wp\/v2\/pages\/13582"}],"collection":[{"href":"https:\/\/www.cygnusmusic.net\/resources\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cygnusmusic.net\/resources\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cygnusmusic.net\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cygnusmusic.net\/resources\/wp-json\/wp\/v2\/comments?post=13582"}],"version-history":[{"count":50,"href":"https:\/\/www.cygnusmusic.net\/resources\/wp-json\/wp\/v2\/pages\/13582\/revisions"}],"predecessor-version":[{"id":20452,"href":"https:\/\/www.cygnusmusic.net\/resources\/wp-json\/wp\/v2\/pages\/13582\/revisions\/20452"}],"wp:attachment":[{"href":"https:\/\/www.cygnusmusic.net\/resources\/wp-json\/wp\/v2\/media?parent=13582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}