‘Original Sounds’ are DAMAGING your success on TikTok…
The Problem
Most labels and artists are not using TikTok correctly, and it’s damaging their marketing campaigns hugely. Many artists and labels upload an original sound with their content instead of selecting their TikTok sound from the audio library.
You NEED To Use ‘TikTok Sounds’
The use of TikTok sounds is a fundamental aspect of TikTok’s creative process. Many viral trends and challenges on the platform are associated with specific sounds that users incorporate into their videos. When someone creates a video using a particular sound, that sound’s page is linked to the video, allowing other users to easily discover and use the same sound for their own videos. This has led to the phenomenon of “sound trends,” where certain audio tracks become widely popular and recognisable across TikTok.
‘TikTok Sounds’ appear with the song name and artist. Whilst it doesn’t seem like much difference, it can dramatically close doors for you if not used. You will see much less revenue from your creations and you will not see active engagement if you’re using “original sounds.”
The PROs of Using ‘TikTok Sounds’
Monetization:
Once your music is accessible on TikTok, you’re granting permission to millions of users to incorporate your music into their videos. Consequently, you receive a portion of TikTok’s subscription earnings on a monthly basis. Despite being a small royalty rate, this can soon add up over viral content.
Discoverability:
TikTok’s algorithm often promotes videos that use popular sounds. This can increase your video’s visibility on the “For You” page, where many users discover new content.
Community Engagement:
Using well-known TikTok sounds can create a sense of familiarity and community. People who recognise the sound might be more likely to engage with and share your video.
Viral Potential:
Some TikTok sounds go viral, gaining massive popularity and recognition. If you use a sound that’s currently going viral, your video might ride the wave of that trend and reach a larger audience.
Trend Utilisation:
TikTok sounds are often associated with popular trends, challenges, and memes. Incorporating these sounds into your videos can help your content align with what’s currently trending on the platform, increasing the chances of your videos being discovered and shared.
Constraints:
Using TikTok sounds challenges you to get creative within the constraints of a familiar audio context. You can put your unique spin on a sound that many people are using, showcasing your creativity in how you interpret the trend.
Metrics:
We can see the amount of content creators that have used your sound. This is a fantastic metric and shows active engagement. Using TikTok sounds can hugely influence DSPs like Spotify, YouTube & Apple, and we’d say that this is the main focus when coming to promotion and marketing surrounding a release.
Here’s how to use TikTok Sounds to push your music:
Create Viral Content:
Participate in TikTok trends and challenges using popular sounds. Create engaging videos that feature your music or original sound bites. If a TikTok sound goes viral, people may search for it on streaming platforms out of curiosity.
Tip 4
Behind-the-Scenes Content:
Create TikTok videos that offer a behind-the-scenes look at your music creation process. This can spark interest and curiosity among viewers, prompting them to explore your music further.
Tip 5
Teasers and Previews:
Offer sneak peeks of upcoming releases or snippets of your songs on TikTok. Encourage viewers to listen to the full version on streaming platforms once it’s released.
